The Role
Lead marketing and business development for PVC product lines, develop sales and channel strategies, expand into new markets, manage forecasts and budgets, oversee promotions and trade shows, build distributor and retailer relationships, negotiate major contracts, and recruit and manage the sales and marketing team to meet revenue targets.
Summary Generated by Built In
We are seeking a Marketing Manager to drive sales growth, lead strategic marketing initiatives, and expand market share for a leading plastics manufacturing company.
The successful candidate will oversee the marketing and business development of the company’s rain boots, PVC footwear, and PVC hair thread product lines while building strong customer and channel partnerships to achieve sustainable growth.
Key Responsibilities
- Develop and implement comprehensive sales and marketing strategies aligned with corporate objectives and annual revenue targets.
- Identify, evaluate, and penetrate new geographic markets and customer segments.
- Build and maintain strong relationships with distributors, wholesalers, retailers, and key accounts.
- Lead negotiations for major contracts and ensure favorable commercial terms.
- Conduct market intelligence activities, including competitor analysis, pricing studies, and customer feedback assessments.
- Prepare and manage sales forecasts, budgets, and periodic performance reports.
- Collaborate with production, procurement, and logistics teams to ensure product availability and timely order fulfillment.
- Plan and oversee trade shows, promotional campaigns, and brand-building initiatives.
- Recruit, coach, and manage the sales and marketing team, establishing KPIs and monitoring performance.
- Recommend product, pricing, and channel strategies to enhance profitability and market share.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA or relevant professional qualification is an advantage.
- 10–15 years of progressive experience in sales, marketing, and business development within the plastics manufacturing industry.
- Demonstrated success in driving growth for PVC products such as rain boots, footwear, hair thread, or similar product lines.
- Proven ability to lead teams, negotiate high-value contracts, and deliver against ambitious sales targets.
- Strong analytical, communication, presentation, and relationship-management skills.
- Proficiency in Microsoft Office and CRM platforms.
- Willingness to travel extensively as business needs require.
Benefits
- Performance-based sales commission.
- Opportunities for professional growth and career advancement.
- Supportive and collaborative work environment.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- MBA or relevant professional qualification
- 10-15 years of progressive experience in sales, marketing, and business development within the plastics manufacturing industry
- Proven success driving growth for PVC products (rain boots, footwear, hair thread) or similar
- Proven ability to lead teams, negotiate high-value contracts, and meet ambitious sales targets
- Strong analytical, communication, presentation, and relationship-management skills
- Proficiency in Microsoft Office and CRM platforms
- Willingness to travel extensively as business needs require
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The Company
What We Do
TON Corporate Services is a business management firm focused on helping startups thrive by offering a comprehensive suite of corporate services, including legal advisory, human resource management, accounting, tax, and marketing.
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