Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Wilmington, NC, USA
In-Office
75K-75K Annually
Senior level
AdTech • Marketing Tech • Sales • Software
The Role
Lead client growth as the primary strategist: analyze unit economics, translate revenue goals into marketing recommendations, coordinate specialists (ads, SEO, websites), diagnose bottlenecks, run monthly strategy conversations, and keep owners aligned and confident.
Summary Generated by Built In

Build the operating system home service businesses use to grow.

Sales Engine helps HVAC, plumbing, roofing, landscaping, and other home service companies replace guesswork marketing with a revenue-goal-driven system: the Results First Method®. We don't run campaigns and hope. We build the math, set the targets, and operate the system that makes growth predictable for our clients.

We're hiring Marketing Engineers — the people who sit at the center of that work for each client we serve.

What is a Marketing Engineer?

A Marketing Engineer is the quarterback of a home service business's growth. Not a campaign manager. Not a project manager. Not a customer service rep. A growth operator who can read a client's numbers, diagnose what's actually limiting growth, and guide the owner through the decisions that move revenue forward.

In a typical month you'll:

  • Lead the monthly strategy conversation with the business owner — walking them through what's working, what's not, and what to do next
  • Record concise Loom updates that explain performance without drowning the client in dashboards
  • Translate the Results First plan — revenue goal, lead goal, target Customer Acquisition Cost, monthly marketing budget — into clear recommendations
  • Coordinate internal specialists running Google Ads, Meta Ads, SEO, and website work
  • Diagnose where the real bottleneck lives when results lag: traffic, lead quality, the sales process, attribution, capacity, close rate, or owner expectations
  • Hold the line on what matters and keep the client confident, calm, and aligned

You're not servicing a client. You're guiding one.

What predicts success in this role

The strongest Marketing Engineers share a specific profile:

  • Organized and disciplined. You manage a portfolio of clients without dropping balls, and you decide what's important rather than reacting to whoever emails loudest.
  • Emotionally intelligent. You can read when an owner needs reassurance, when they need a push, and when they need a difficult truth.
  • Analytical and commercially minded. ACoS, cost per lead, cost per customer, close rate, won revenue, Customer Acquisition Cost vs. allowable Customer Acquisition Cost — you think in these terms naturally and translate them into plain language for a non-marketer.
  • Marketing-fluent. You understand Google Ads, Meta Ads, local and organic SEO, websites, tracking, and attribution well enough to diagnose issues — even when you're not executing every channel yourself.
  • Calm under owner pressure. Home service owners are sharp, direct, and busy. You can hold a strategy conversation with someone running a multi-million-dollar company and have them leave feeling guided.
What we look for on paper
  • 5–10 years of digital marketing experience, ideally with multi-client or agency exposure
  • Working knowledge of Google Ads and Meta Ads (you don't need to be a media buyer, but you need to be able to read a campaign)
  • Familiarity with CRMs and sales pipelines (GoHighLevel experience is a strong plus)
  • Comfort with spreadsheets and unit-economics thinking — revenue goals, close rates, Customer Acquisition Cost, cost per lead
  • Experience speaking directly with business owners, not just marketing managers
  • Sales experience is a plus, not a requirement
Why Sales Engine
  • A proprietary methodology to stand behind. You'll operate the Results First Method® — a registered, unit-economics-anchored system that gives you something real to teach clients, not generic agency advice.
  • An engaged founder and real coaching. Direct access, fast feedback, and the chance to build alongside someone who cares about your growth.
  • Compensation. Starting salary $75K with swift growth tied to performance. Group health benefits with Sales Engine covering 80% of premiums and 100% of vision and dental.
  • Time off. 3 weeks paid vacation plus paid sick leave.
  • Remote, with structure. Work from home with a full Zoom-driven schedule, a professional setup, and the focus to operate at the pace home service clients expect.
  • Career path. This role grows into senior client leadership, methodology development, and team-building responsibility as Sales Engine scales.
Is this you?

If you've sat in a marketing meeting thinking the numbers don't support what we're doing, if you've explained Customer Acquisition Cost to a business owner and watched them suddenly understand their own business, or if you've quietly resented running campaigns without a real plan behind them — this role is built for you.

Learn more and apply at https://www.sales-engine.co.

Skills Required

  • 5-10 years of digital marketing experience, ideally agency or multi-client exposure
  • Working knowledge of Google Ads and Meta Ads (able to read and diagnose campaigns)
  • Familiarity with CRMs and sales pipelines
  • GoHighLevel experience
  • Comfort with spreadsheets and unit-economics thinking (revenue goals, close rates, CAC, cost per lead)
  • Experience speaking directly with business owners
  • Sales experience
  • Organized and disciplined portfolio/client management
  • High emotional intelligence
  • Analytical and commercially minded (ACoS, cost per lead, CAC, close rate)
  • Marketing-fluent across channels (Google Ads, Meta, SEO, websites, tracking, attribution)
  • Ability to remain calm under owner pressure and lead strategy conversations
Am I A Good Fit?
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The Company
HQ: Wilmington, NC
6 Employees
Year Founded: 2018

What We Do

Learn How to Buy New Customers, Stack Your Profit and Dominate Your Competition.

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