Marketing Manager, Systems & Platforms

Reposted Yesterday
Easy Apply
Be an Early Applicant
New York, NY, USA
In-Office
Senior level
Fintech • Financial Services
Farther is a Generational Financial Institution unlocking greater wealth potential for clients.
The Role
Own and optimize the full martech stack and website portfolio; architect data integrations and attribution; run A/B testing and experimentation; rapidly build landing pages and microsites; partner with product, growth, and engineering; and drive SEO and site-performance optimization for high-net-worth audiences.
Summary Generated by Built In
Company Description

Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.

Farther’s founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise. We’re backed by top-tier venture capital firms, fintech investors, and industry leaders.

Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more. If you’re the type who breaks through walls to get things done the right way, we want to build the future of wealth management with you.

Your Impact

  • Own and optimize the complete martech stack—from Google Analytics 4 and AppsFlyer for attribution to Braze for lifecycle marketing, plus all the connective tissue in between
  • Manage the technical health of all website properties, including scaling advisor microsite experiences from 50 to 100+ by year-end
  • Architect and maintain data flows and integrations between first-party data lakes and third-party martech tools, ensuring clean attribution and zero data leakage
  • Design and execute A/B testing programs across web, email, and campaigns—building an experimentation culture that compounds marketing ROI
  • Partner with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, not a bottleneck
  • Rapidly build and iterate marketing landing pages in concert with the growth team, build promotional microsites, and campaign-specific experiences that convert—fast
  • Drive SEO and LLM optimization to ensure Farther shows up where high-net-worth individuals and top advisors are searching

The Ideal Match

  • 5-7+ years in marketing operations, martech, or growth engineering—preferably in fintech, financial services, or high-growth B2B SaaS
  • Deep expertise with modern martech: Google Analytics 4, GTM, Zapier, AppsFlyer, Braze (or similar), Search Console, Salesforce/HubSpot, testing platforms like Optimizely and measurement platforms like CrazyEgg
  • Strong technical chops: HTML, CSS, React, JavaScript, API integrations, SQL for analytics, and comfort with AWS products
  • Webflow expert (or similar CMS platforms like Contentful or WordPress) with experience building, scaling, and optimizing sites end-to-end. Experience managing a large portfolio of related but distinct sites, such as hundreds of microsite experiences, is a strong plus.
  • Proven track record optimizing Core Web Vitals, page load times (you know the material difference between FCP, LCP and CLS), and overall site performance
  • Experience managing complex, integrated martech stacks—you know how to make disparate tools play nice
  • Strong SEO, AIO and Local SEO (GMB) experience and expertise leveraging on-page, off-page, schema and best practices to deliver a meaningful result.
  • Strong project management instincts with ability to juggle multiple stakeholders and competing priorities
  • Excellent communication skills—you can translate technical complexity into plain English for non-technical teammates

Bonus Points

  • Experience in wealth management, financial services, or highly-regulated industries
  • Familiarity with React, TypeScript, and modern JavaScript frameworks
  • Background in growth marketing, conversion rate optimization, or growth engineering
  • Experience with data warehousing (Snowflake, BigQuery) and BI tools (Looker, Tableau)
  • Certifications in Google Analytics, GTM, HubSpot, or Salesforce
  • Understanding of privacy regulations (GDPR, CCPA) and consent management

Why Join Us

  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO
  • Ready to disrupt wealth management? Let's talk!

Ready to disrupt wealth management? Let's talk!

Top Skills

Api Integrations
Appsflyer
AWS
Bigquery (Preferred)
Braze
Ccpa)
Cls)
Consent Management (Gdpr
Contentful
Core Web Vitals (Fcp
Crazyegg
CSS
Google Analytics 4
Google Search Console
Google Tag Manager
Gtm
HTML
Hubspot
JavaScript
Lcp
Llm Optimization
Local Seo (Gmb)
Looker (Preferred)
Optimizely
React
Salesforce
Schema
Seo
Snowflake (Preferred)
SQL
Tableau (Preferred)
Typescript (Preferred)
Webflow
Wordpress
Zapier
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Francisco, CA
530 Employees
Year Founded: 2019

What We Do

Farther is the intelligent wealth management firm that's redefining the industry by combining proprietary technology with expert financial advisor guidance. We're building a generational financial institution that empowers advisors to focus on what matters most - they're clients and growing their business - while our all-in-one platform handles the back-office complexity. Our comprehensive wealth management platform offers clients a unified view of their entire financial lives through a single login, while advisors gain access to advanced tools for building personalized, tax-optimized portfolios. We provide access to extensive public strategies and alternative investments, plus our own Farther Asset Management products alongside offerings from BlackRock, Vanguard, and Fidelity. Named the #1 fastest-growing financial services firm in America by Inc. Magazine with 11,968% revenue growth over three years, we've achieved over $13 billion in recruited assets and are backed by $118M in funding, including a Series C led by CapitalG (Google's growth fund). With 400+ employees across offices in New York, Dallas, and San Francisco, we're scaling rapidly while maintaining our commitment to innovation and excellence.

Why Work With Us

We're building a generational financial institution and a mission-driven team through our CARE values: Communication, Action, Respect, and Excellence. Named to Inc. Best Workplaces two years running, we offer comprehensive benefits like $0 health coverage, immediate 3% 401(k), unlimited PTO, and quarterly recognition programs.

Gallery

Gallery

Similar Jobs

Justworks Logo Justworks

Account Development Executive (Miami, FL)

HR Tech • Payments • Professional Services • Software
Easy Apply
Remote or Hybrid
United States
1165 Employees
84K-157K Annually

CDW Logo CDW

Solutions Architect

Information Technology
Remote or Hybrid
US
15100 Employees
103K-145K Annually

General Motors Logo General Motors

Senior Data Scientist

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Remote or Hybrid
United States
165000 Employees
129K-198K Annually

General Motors Logo General Motors

Field Service Engineer

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Remote or Hybrid
United States
165000 Employees
74K-115K Annually

Similar Companies Hiring

Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees
Scotch Thumbnail
Artificial Intelligence • eCommerce • Fintech • Payments • Retail • Software • Analytics
US
35 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account