Marketing Manager, Strategy

Posted 2 Days Ago
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Mirandola, Modena
Senior level
Healthtech
The Role
The Marketing Manager will lead strategic efforts to identify and capture growth opportunities in the MedTech market, develop strategic plans, drive customer insight initiatives, and manage relationships with stakeholders. This role involves guiding marketing deliverables and executing annual strategic marketing plans for continuous business growth.
Summary Generated by Built In

Join us today and make a difference in people's lives!
 

Are you a strategic marketing professional with a knowledge of the MedTech market and a passion for identifying and capturing new market opportunities? Are you looking for a role that will provide you with the chance to translate analytical and strategic thinking into actionable plans for our teams? If that sounds like you and you are curious to find out more about who we are and what we could offer you, please keep reading!

LivaNova is a global medical technology company built on nearly five decades of experience and a relentless commitment to improving the lives of patients around the world. Our advanced technologies and breakthrough treatments provide meaningful solutions for the benefit of patients, healthcare professionals, and healthcare systems. With approximately 3,000 passionate colleagues worldwide and a presence in over 100 countries, we are united by a desire to make a difference. This is a great time to be part of LivaNova. We are a $1bn business on a growth trajectory and have ambitious plans. We are looking for individuals that can help us on this exciting journey. Could that be you?

YOUR NEW ROLE

We are looking for a Marketing Manager to join our customer-centric Global Strategic Marketing team in support to our Cardiopulmonary Business (CP) Unit. We are celebrating our 50th anniversary and our global leading position in heart lung machine, and we are in a great position to innovate the market. In this role, you will play a pivotal role in ensuring continuous business growth for CP by activating new market opportunities, and helping us identify and capture our growth pockets.

Strategy:

  • Define and drive the creation of an unmet need market opportunity roadmap and innovation pipeline to meet our companies’ strategic objectives.
  • Collect and analyze new opportunities coming from start-up, ventures, and companies. Synthesis these findings in strategic plan recommendations.
  • Create and own strategic project charters cross-functionally to develop and validate market opportunities.

Marketing Ownership:

  • Drive and guide customer insights collection, through VOC and secondary market research to identify and validate market opportunities and unmet needs.
  • Organize customer and sales ideation sessions and validate our pipeline to ensure we develop close to the market needs.
  • Create and validate new concept and product requirements with customers and sales to capture the market opportunity.
  • Develop the business cases to drive investment decisions.
  • Be the market opportunity go-to person for the organization, driving and owning all marketing related deliverables for these new areas.
  • Define and execute the annual strategic marketing plan aligned with the regions.
  • Develop and create internal and external collaterals.

Stakeholders’ management

  • Establish strong working relationships across functions to garner feedback and ensure internal voices are captured and influence product needs as appropriate.
  • Establish and maintain partnerships with key customers.
  • Establish and maintain partnerships with key stakeholders, industry leaders, start-ups, and third-party vendors to enhance product offerings and market positioning.

ABOUT YOU

  • Solid product management experience in the medical device industry.
  • Strong experience in medical device healthcare or healthcare informatics is preferred.
  • Ability to translate analytical and strategic thinking into actionable plans for the teams.
  • Remote work experience and the ability to collaborate effectively with cross-functional teams in a virtual environment. 
  • Ability and willingness to travel internationally for 50% of the time
  • Master degree, preferably in Business, Science or Marketing and/or MBA OR equivalent experience

WHAT WE CAN OFFER YOU

In addition to providing you with a supportive, inclusive and collaborative environment where you will feel empowered to take ownership and drive meaningful change, we will reward you with a competitive package, including financial and wellbeing benefits.

If you like the sound of the above and feel energised by the idea of making your next job a life-changer, please apply now. We look forward to hearing from you!

Our commitment to Diversity & Inclusion:

LivaNova values equality and celebrates diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination.

Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate’s sex, gender identity, age, marital status, veteran status, non-job-related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Beware of Job Scams:

Please beware of potentially fraudulent job postings or suspicious recruiting activity by persons posing as LivaNova recruiters or employees. The scammers may attempt to solicit confidential, personal information, such as a social security number, or your financial information. LivaNova will never ask for fees prior/during/after the application process, nor will we ask for banking details or personal financial information in return for the assurance of employment. If you are concerned that an offer of employment might be a scam or that the recruiter is not legitimate, please verify by searching for “See Open Jobs” on https://www.livanova.com/en-us/careers, and check that all recruitment emails come from an @livanova.com email address.

The Company
Arvada, CO
2,946 Employees
On-site Workplace

What We Do

LivaNova PLC is a global medical technology company built on nearly five decades of experience and a relentless commitment to improve the lives of patients around the world. Our advanced technologies and breakthrough treatments provide meaningful solutions for the benefit of patients, healthcare professionals and healthcare systems.

At LivaNova, we understand the importance of bringing both clinical and economic value to our customers. We are a strong, market-leading medical technology and services company, offering a diverse product portfolio and global reach. LivaNova is listed on the NASDAQ stock exchange under the ticker symbol “LIVN.”

LivaNova has approximately 3,000 employees worldwide. We are headquartered in London (UK) and maintain a presence in more than 100 countries. LivaNova operates as two businesses:

We have a strong legacy as leaders in neuromodulation and cardiovascular solutions, providing products and therapies in distinct therapeutic areas to treat the head and heart. These include:
• Difficult-to-Treat Depression
• Drug-Resistant Epilepsy
• Obstructive Sleep Apnea
• Advanced Circulatory Support
• Heart Failure
• Cardiopulmonary

At LivaNova, we serve health and improve lives. Day by day. Life by life.

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