The Role
Own Ankercloud’s marketing strategy, positioning, brand messaging, partner marketing, and demand-generation engine across AI, data, cloud, and SaaS services. Develop annual plans, thought leadership, ABM and multi-channel campaigns, marketing automation workflows, events, and digital content. Track funnel metrics, pipeline contribution, CAC, and campaign ROI through CRM and marketing dashboards, providing actionable recommendations to leadership.
Summary Generated by Built In
Ankercloud Technologies | ankercloud.com
Marketing Manager – Strategy & Demand
Generation
Bengaluru, India | Full-Time
About Ankercloud:
About Ankercloud:
Ankercloud Technologies is a Premier Cloud Technology Services Provider delivering Engineering
Intelligence across AI, Data, Cloud, and Applications. Trusted by 150+ customers across India,
APAC, and Europe, we partner with AWS, Google Cloud, and Microsoft Azure to help organizations
migrate, modernize, and scale. Our fastest-growing practices today are Agentic AI, GenAI, and
Cloud Security - and we're building the team to match that ambition.
Role Overview:
We are looking for a Marketing Manager who can own both the strategic narrative and the demand
engine. This is a dual-mandate role: you will shape how Ankercloud is positioned across our AI,
Data, and Cloud practices - while simultaneously running the programs that fill the top of the
funnel.
Key Responsibilities
Marketing Strategy
• Define and execute Ankercloud's go-to-market positioning across our core practices: Agentic
AI, GenAI, Cloud Migration, Cloud Security, Data Analytics, SaaS Transformation, and
Managed Services
• Build the annual marketing plan aligned to revenue targets - including budget allocation,
channel mix, and campaign calendar
• Develop thought leadership content in partnership with technical leaders (whitepapers,
solution briefs, case studies, blogs) aligned to Ankercloud's published resources and
solutions
• Own brand messaging for EU, APAC, US; ensure consistency across all customer-facing
materials and the website
• Drive partner co-marketing programs across AWS, Google Cloud- leveraging MDF, joint
campaigns, and partner summits
Demand Generation
• Design and run multi-channel demand generation programs: paid digital, email, content
syndication, events, and webinars
• Own the full-funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and
contribution to ARR
• Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing
and scoring
• Run ABM (Account-Based Marketing) programs targeting enterprise and mid-market
accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility,
and ISV/Technology
• Work closely with the Pre-Sales team to create vertical-specific battle cards, one-pagers,
and campaign assets for each practice area
• Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com
content strategy
Partnerships & Events
• Co-ordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner
events
• Own Ankercloud's events strategy - from industry conferences to proprietary roundtables —
and measure ROI per event
• Manage Round Table, and e-book/whitepaper campaigns through the resources hub
Analytics & Reporting
• Track, analyse, and report on marketing performance against OKRs on a fortnightly and
quarterly cadence
• Own the marketing dashboard in CRM and marketing automation platforms
• Provide actionable insights to leadership on channel performance, pipeline contribution, and
where to invest next
What We're Looking For
Experience & Skills
• 6–9 years of B2B marketing experience, with at least 3 years in a Cloud, SaaS, or
technology services company
• Proven track record of owning demand generation programmes that materially contributed to
pipeline and revenue
• Strong understanding of the hyperscaler ecosystem (AWS, GCP); multi-cloud partner
marketing experience is a significant plus
• Hands-on proficiency with marketing automation (HubSpot preferred), CRM tools, and paid
digital platforms (Google Ads, LinkedIn)
• Experience running ABM campaigns in close alignment with enterprise sales teams
• Data-driven mindset: comfortable with funnel analytics, attribution models, and performance
dashboards
• Excellent written and verbal communication; able to distil complex technical concepts
(Agentic AI, cloud security, MLOps) into compelling narratives
Nice to Have
• Experience marketing Agentic AI, GenAI, or ML solutions to enterprise buyers
• Familiarity with APAC or European market dynamics — India, Southeast Asia, DACH
• Prior experience at an AWS, GCP, or Azure partner organization
• Exposure to analyst relations (Gartner, Forrester) or technology PR
Skills Required
- 6–9 years of B2B marketing experience
- At least 3 years of experience in a cloud, SaaS, or technology services company
- Proven experience owning demand-generation programs contributing to pipeline and revenue
- Strong understanding of the AWS and GCP hyperscaler ecosystem
- Hands-on proficiency with marketing automation, preferably HubSpot
- Experience with CRM tools and paid digital platforms such as Google Ads and LinkedIn
- Experience running account-based marketing campaigns aligned with enterprise sales teams
- Comfort with funnel analytics, attribution models, and performance dashboards
- Excellent written and verbal communication skills
- Ability to translate complex technical concepts into compelling marketing narratives
- Experience marketing Agentic AI, GenAI, or machine-learning solutions to enterprise buyers
- Familiarity with APAC or European market dynamics, including India, Southeast Asia, or DACH
- Prior experience at an AWS, GCP, or Azure partner organization
- Exposure to analyst relations or technology PR
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The Company
What We Do
Ankercloud Technologies is a cloud technology consulting and implementation company helping businesses modernize and scale through public-cloud platforms such as AWS and Google Cloud. Its services include cloud operations, migration, cost optimization, security, compliance, data engineering, DevOps, and business intelligence. The company also delivers AI/ML solutions—including predictive analytics, computer vision, NLP, MLOps, generative AI, and agentic AI—for enterprise customers across industries.
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