Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are looking for a Marketing Manager (Specialty brands) to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the Marketing strategy for Specialty Brands; reporting to Marketing Director, he/she will work closely with Sales team to develop the distribution strategy, and with Artist Marketing team to lead the artist relations for Specialty Brands.
Position: Marketing Manager (Specialty brands)
Essential Functions:
- Develop effective Marketing strategy for each of the Specialty Brands by clarifying respective competitive set, market share, product portfolio and pricing
- Accountable for driving all investments and execution across core touchpoints including Advertising, PR and Digital/Social Media
- Coordinate with Sales team to develop effective distribution strategy, including promotions and events for dealers
- Lead Artist Marketing for Specialty brands in coordination with Artist team: build artist seeding strategy, drive product seeding, build artist contents and partnerships
- Laise closely with US Specialty brands Marketing team for new products strategy and assets
- Monitor and control A&P expenses to ensure effective brands development
- Execute other duties assigned
Business Knowledge, Skill Requirements, and Desired Attributes:
- Experience with large ERP system required, use of SAP preferred
- Knowledge of US and Japan GAAP/IFRS
- Hyperion knowledge a plus
- Excellent interpersonal, organizational, and management skills
- Ability to work individually and as a team to accomplish Company priorities and goals
- Strong analytical skills and the ability to identify and resolve issues
- Japanese language as native level (writing, reading and speaking)
- Good verbal and written communication skills in English
Business Knowledge, Skill Requirements, and Desired Attributes:
- Proven Marketing Strategy and Communication experience
- Experiences working for advertising, events, promotions, with timelines and budgets
- Experiences working in digital communication
- Project management skills
- Certain knowledge of Japanese music community
- Comfortable working within an International organization and able to influence for positive outcomes
Language:
- Fluent English in speaking & writing as this role requires English communication and English presentation preparation
Education and/or Certifications and/or Training:
- Preferred: Bachelor’s Degree in Business, Marketing or related field
Minimum Professional Experience:
5-7+ years’ of experience in a marketing focused role with a large portion in a leadership/supervisory capacity
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.
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What We Do
Jim Odom and Brian Smith founded PreSonus in 1995 with the goal of building professional and affordable music production tools for musicians and audio engineers. PreSonus began in Jim’s garage and moved to the second floor of Causey’s Furniture in downtown Baton Rouge, Louisiana, where it stayed its first three years. PreSonus’ first product, the award-winning DCP8, digitally controlled 8-channel compressor/limiter/gate, holds a patent for analog control over digital circuitry. Truly ahead of its time, the DCP8 was designed for the studio engineer to insert 8 channels of analog compression with the ability to save, recall and automate settings which where features only found in mixing consoles costing more than $100,000. At Causey’s location, PreSonus designed and built the ACP8, an analog version of the DCP-8, the BlueMax two channel tube compressor, and the ACP22 dual compressor/limiter/gate. In 1998, PreSonus moved to its current location at the Baton Rouge Bon Carre Technology Park. Throughout the past decade, PreSonus has developed innovative professional and affordable tools to the music creation industry with the purpose of enhancing the music creation and production process.
