Marketing Manager- Full-Time - Remote in the USA

About us: At Echelon Risk + Cyber we believe in defending the basic human right to security and privacy. We are looking for an exceptional Marketing Manager to oversee, develop and execute marketing strategies that build awareness of Echelon's full suite of cybersecurity services. This is a unique opportunity for a collaborative leader who is ready to play a pivotal role in driving the success of our firm.

Do you still love designing, deploying and executing high-value marketing campaigns to drive MQLs? Do you enjoy collaborating with business development leaders to maximize the value of their outbound efforts? Are you dedicated to designing and executing a comprehensive inbound marketing strategy, leveraging your experience and a willingness to attract clients and top talent? Are you a marketing data geek, dedicated to understanding, reporting, and communicating the business value of marketing efforts?

This role requires an experienced B2B marketer who is organized, strategic, driven and well-rounded, with a willingness to roll up your sleeves and get things done. You will own the function from strategy to execution to reporting, across all aspects of inbound and outbound marketing. An insatiable desire to learn new things and innovate is required, and the sky's the limit for the right person.

The Marketing Manager will take strategic direction from our VP of Marketing and firm leaders. You will manage/direct interns and specialist level resources as well as external agencies.

At Echelon, we believe learning never stops. You will have the opportunity to engage with cutting edge marketing tools and team members that will challenge you with meaningful work. We allow our team members to build from the ground up and make an impact across the organization.

This position is remote in the USA with preference given to candidates near Pittsburgh or Charlotte to more easily collaborate with leadership.

What You Will Do:

• Collaborate with leadership team to develop and execute service-specific awareness and lead generation campaigns across multiple channels
• Collaborate with a team of Client Solutions Managers to support business development efforts
• Develop and execute functional marketing strategies for social media, content marketing, personal growth marketing, website, event marketing, partner marketing, media relations and analyst relations
• Oversee a small internal team as well as external resources to assist with functional execution
• Oversee and execute across the entire marketing process to ensure brand consistency across strategies and campaigns
• Oversee and optimize the use of marketing tools
• Track and monitor campaign and functional results - make strategic recommendations for improvements
• Create and edit content for the website, blog, events and social media channels
• Oversee and execute the evolution of the Echelon website, including basic design support, website updates and SEO/SEM
• Manage the annual marketing budget

Your knowledge, skills, and abilities:

• Must haves:
  • 8+ years marketing experience, with ideally 2+ years of that experience in the cybersecurity industry
  • Experience developing and executing B2B marketing strategies and campaigns
  • Exceptional written and verbal communication skills, and ability to flex communication style based on audience
  • Exceptional project management skills
  • Experience managing people (even if this is a small team/1 person)
  • Strong executive presence - must be able to hold their own with Founders
  • Strong attention to detail and superior analytical, technical, and problem-solving skills
  • Focus on results, analytics and outcomes
  • Experience executing marketing campaigns and paid ads on social media channels, including LinkedIn
  • Experience with web content management tools
  • Experience with marketing automation in HubSpot
  • Experience with Canva
  • Experience with SEO and Google Analytics
• Nice to haves:
  • HubSpot Certifications
  • Experience marketing in professional services or consulting
• Authorized to work in the United States

Why Echelon?

We are committed to creating an inclusive environment for our team with unquestioned integrity. If you have a special need that requires accommodation, please let your recruiter know. One of our core values in "People with Personality" and we want to allow you the space to bring your full self to work.

We currently offer the following benefits:

• Access to medical, dental, and vision insurance through Cigna with the majority of the employee cost covered by the employer
• Employer funding to HSA accounts and FSA access
• Access to a 401(k) through Vanguard with a guaranteed employer contribution
• Flexible vacation policy that allows you to manage your schedule and rest and recharge when you need to
• 11 holidays with flexibility based on what is important for you and those you love
• Family-friendly benefits, including 16 weeks off for Maternity leave, 8 weeks off for non-birthing parent leave, employer-paid short-term and long-term disability, employer-paid life insurance, and access to additional life insurance, hospital coverage, accidental coverage, discounted mental health support, and more
• Support on individual development through certifications, continued learning, conferences, and more
• Path to equity in Echelon

We value a diverse workforce and a culture of inclusivity and belonging. All employment decisions shall be made without regard to age, race, creed, color, religion, gender, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Echelon Risk + Cyber is an Equal Opportunity Employer.

Due to the nature of our work, we perform a background and credit check on all applicants. These are kept confidential by our HR team and if you have any questions or concerns, please discuss with Lauren Darby during your hiring process.