Marketing Manager, NYC (FTC, 1 year)

What you'll do:

• Build local content marketing strategy to increase brand awareness and drive ticket sales
• Create and execute strategy for merchandising (visual, copy) the shows on our website to enhance the customer experience, drive conversion, and maximize sales 
• Develop and execute on our social media strategy, film/produce/edit video content, and lead community management for our @sofarnyc social channels
• Work in partnership with our Lifecycle Marketing Manager to create email and SMS copy which feel relevant and local to your community and lead to growth and conversion
• Create and execute boosted social media campaigns to drive ticket sales
• Activate local partners and execute tailored marketing initiatives (influencers, affinity organizations, community groups, local businesses) to bring in new audiences and boost brand awareness
• Monitor and measure the effectiveness of content across channels - analyzing reach, growth and engagement
• You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values

Who you are:

• You have 4+ years of experience owning and developing marketing channels around artist discovery, live events, or experiences
• You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events. 
• You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
• You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
• You are a creative expert, and are skilled at crafting impactful social media content
• You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence.
• You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge. 
• You have 2+ years of experience in photo/video editing within Canva, Capcut, etc.
• You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city.