About The Role
We are looking for a highly organized, data-driven, and collaborative Marketing Manager, North America to manage our omni-channel campaigns across the US and Canada. Reporting directly to the General Manager, you will act as the key liaison to our overseas HQ, localizing global strategy into high-impact regional initiatives.
You are the operational engine of our North American marketing team. From owning regional budgets and managing external agencies to ensuring our brand messaging resonates locally without compromising global brand standards, you understand how to balance brand-building with rigorous performance marketing. Equally important is your ability to lead: you will directly manage a Marketing Coordinator, providing the coaching, mentorship, and structure they need to thrive.
This is a hybrid role based in
Vancouver, BC (2 days in office with core hours and 3 days remote). We offer the flexibility to adjust your daily schedule to facilitate collaboration and alignment with our global headquarters in Hong Kong.
Key Responsibilities
1. Campaign Execution
- Convert global annual plans into North American campaigns that drive regional revenue goals.
- Oversee daily execution of performance channels via agencies and contractors, ensuring timely launches, accurate budget pacing, and on-brand creative.
- Align top-of-funnel initiatives (PR and Influencer marketing) with bottom-funnel performance and conversion targets.
- Collaborate cross-functionally with the global HQ team to maintain cohesive, brand-aligned marketing initiatives.
2. Leadership & Collaboration
- Act as the primary operational liaison between the North American and global HQ teams.
- Direct agencies and contractors by setting clear targets, providing strategy, and reviewing deliverables for quality.
- Collaborate with regional stakeholders to provide the strategic visibility and brand clarity they need to drive local success.
- Manage, mentor, and develop the Marketing Coordinator, guiding their daily prioritization and long-term career growth.
3. Budget & Reporting
- Own and optimize the regional marketing budget to maximize efficiency and ROI.
- Track campaign performance across all platforms, delivering monthly reports on core KPIs and goals.
- Leverage AI tools to streamline data analysis and accelerate the monthly reporting workflow.
- Monitor brand positioning and consumer insights to guide the regional team on competitor movements and market trends.
- Audit data accuracy rigorously. Flag inefficiencies when metrics don’t translate to conversions and propose pivots to the GM as well as related HQ marketing functions.
Qualifications
- +5 years related experience with digital marketing (performance marketing, email, affiliate, social media, PR and influencer) as well as traditional marketing campaigns. (Experience in new market expansion is a plus!)
- +3 years of experience managing people, mentoring junior team members, and overseeing external agencies and freelancers.
- Proven ability to manage a regional budget and drive data-backed ROI.
- Strong project management skills to seamlessly pivot between data analysis, creative briefs, and global coordination.
- You are curious about AI, you don’t need to be an expert, but you are eager to learn and integrate AI tools to work smarter and speed up reporting.
- You thrive in a dynamic, fast-paced environment and embrace the opportunity to pivot strategies as market conditions and business needs evolve.
- Exceptional interpersonal skills and flexibility to collaborate across global time zones and hold contractors accountable.
- Ability to travel internationally as needed.
Skills Required
- 5+ years related experience with digital marketing
- 3+ years of experience managing people
- Proven ability to manage a regional budget
- Strong project management skills
- Ability to travel internationally as needed
What We Do
Let Our Journeys Enrich Life Carry essentials exist to make movement a worry-free experience, allowing us to focus on the bigger picture of our journeys. Today's industry brands are exhibiting a growing disconnection from the deeper purpose of movement, seen in standard-fare products that neither challenge norms nor present new solutions that facilitate better mobility. LOJEL is about refocusing on how people move, but more importantly, why: connection. Putting the purpose of our journeys at the forefront of the discussion opens up opportunities for innovation. This process of discovery is what lets us empower people to move better and focus on what truly matters. Our mission is to spark the human connections that make the world a better place—by empowering people’s journeys with thoughtful carry essentials for travel and everyday movement. We are Driven By Diversity, Intentional By Design and Purposely Positive—core values upholding our ultimate goal to inspire movement within communities and across the globe. LOJEL is an international carry essentials brand—founded in Japan in 1989, currently headquartered in Hong Kong with teams in North America, Europe, and the Asia Pacific—and is sold in 15 territories across the globe. Sustainability at LOJEL At LOJEL, we're committed to driving positive change. We recognize the challenges our world faces, particularly with the looming climate crisis. The future is uncertain, and as a forward-thinking brand, we're dedicated to taking action. Sustainability is at the core of our mission. By 2026, we aim to achieve B Corp certification, becoming climate neutral, and ensuring that 50% of our products are crafted from recycled or sustainable materials. To achieve these goals, we're building a team that's ready to take on this challenge head-on. Join us in making a meaningful impact on our planet while embracing a rewarding career at LOJEL.
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