About the Role
Link High Technologies, a managed IT services provider serving regulated industries (manufacturing, healthcare, government, finance) across the NJ/NY/PA metro area, is growing — and it's time to grow our marketing beyond canned, templated content. We're hiring a Marketing Manager to build a real, custom marketing function from the ground up: original content, a lead-generation engine we own, and a brand that reflects who we actually are, not a vendor's boilerplate. This is a hands-on, builder's role — you'll own the strategy and execute it yourself, working directly with ownership and sales.
Key Responsibilities
- Build Link High's marketing program from the ground up — moving us off generic, templated MSP marketing materials and into original content, messaging, and campaigns that reflect our actual clients, expertise, and voice
- Own marketing strategy end-to-end: brand positioning, messaging, and go-to-market planning for an audience of IT decision-makers in manufacturing, healthcare, and other regulated sectors
- Build and run a lead-generation engine across inbound and outbound channels — email, paid and organic social, digital advertising — with clear pipeline and ROI accountability to sales
- Own SEO and AEO (answer engine optimization): make sure Link High ranks and gets cited when prospects search Google and ask AI tools (ChatGPT, Perplexity, etc.) for an MSP in our market
- Manage and evolve the website and content strategy, including SEO-informed content, original case studies, and sales enablement materials
- Plan and execute events — webinars, trade shows, and tri-state-area networking events (no cold calling)
- Own marketing analytics and reporting: track KPIs, campaign performance, and lead-to-pipeline conversion, and translate results into recommendations for leadership
- Manage the marketing budget and vendor/tool stack; may manage or mentor a Marketing Coordinator as the team grows
- Partner closely with sales and executive leadership to align marketing output with revenue goals
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 4+ years of marketing experience, with direct experience marketing for an MSP, IT services, or B2B technology company
- A track record of building original marketing programs and content — not just executing a vendor's or franchise's pre-packaged materials
- Demonstrated success with SEO and lead-generation campaigns, with real numbers to show for it
- Hands-on experience with marketing/SEO tools (e.g., SEMrush, Google Analytics) and CRM/marketing automation platforms
- Strong written and verbal communication — comfortable presenting strategy and results to ownership/leadership
- Comfortable owning a function independently, with minimal day-to-day oversight
- Able to work on-site 3 days/week in Florham Park
Preferred Qualifications
- Experience with HubSpot, Apollo, and/or Instantly.ai
- Familiarity with AEO / generative-search optimization (schema markup, structured content, off-site authority building)
- Prior experience marketing to regulated industries (manufacturing, healthcare, finance, government)
- Experience helping a company transition from outsourced/agency marketing to an in-house function
Compensation & Benefits
- $70,000–$75,000 base salary
- 100% employer-paid medical, dental, vision, and life insurance
- 401(k) with 3% company match
- Disability coverage
- PTO increasing with tenure, plus paid holidays
- Paid certification exam preparation
- Professional development opportunities
Skills Required
- Bachelor’s degree in Marketing, Communications, or a related field
- 4+ years of marketing experience
- Direct experience marketing for an MSP, IT services, or B2B technology company
- Experience building original marketing programs and content
- Demonstrated success with SEO and lead-generation campaigns, including measurable results
- Hands-on experience with marketing and SEO tools such as SEMrush and Google Analytics
- Experience with CRM and marketing automation platforms
- Strong written and verbal communication skills
- Comfort presenting strategy and results to ownership or leadership
- Ability to independently own a marketing function with minimal day-to-day oversight
- Ability to work on-site three days per week in Florham Park
- Experience with HubSpot, Apollo, and/or Instantly.ai
- Familiarity with AEO or generative-search optimization, including schema markup, structured content, and off-site authority building
- Experience marketing to regulated industries such as manufacturing, healthcare, finance, or government
- Experience transitioning marketing from an outsourced or agency model to an in-house function
What We Do
In 1992, Link High Technologies began from humble beginnings as a retail computer shop in a busy strip mall on Route 10 in Denville, NJ in the heart of Morris County. With the progression of computer technology and the increase of computer sales, we decided to add value to our small retail shop and provide computer network services. Since then, Link High Technologies has grown into a major provider of wide-area network implementations, network security and data protection solutions for businesses and organizations of all sizes throughout New Jersey, New York, Pennsylvania and throughout the US. Our full team works together to find sensible IT solutions that are designed to help our clients achieve their goals. Link High's engineers are continually keeping pace with the demands of ever-changing technology and are provided with state-of-the-art troubleshooting tools to resolve issues quickly. Link High is a NJ Certified Minority Business Enterprise.
