This employee will own the end-to-end strategy and execution of free-to-paid initiatives, unlocking incremental revenue through experimentation, pricing and promotion optimization, funnel improvements, and partner collaboration across Product, Data & Analytics, Engineering, Marketing, and Finance.
You’ll partner with others on the Monetization team to build a roadmap that balances near-term growth with long-term sustainability. The ideal candidate thrives in fast-paced, matrixed environments and has a deep understanding of subscription business models and conversion mechanics.
This is a Hybrid position located in our New York office. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York office and are not offering relocation assistance at this time
About the role:
Develop and own the free-to-paid conversion strategies and tactics
Translate customer insights, competitive trends, and performance data into actionable strategies that increase conversion and reduce churn.
Lead ideation, validation, execution, and ongoing performance monitoring for all in-scope initiatives.
Partner closely with Product, Pricing & Promotion, Engineering, and Partnerships to deliver a prioritized, measurable roadmap with clear KPIs.
Optimize the purchase funnel, leveraging A/B tests, segmentation, UX refinements, and pricing/promotion strategies.
Collaborate with Data & Analytics to define success metrics, build dashboards, and diagnose performance drivers.
Work with Pricing & Promotions teams to operationalize global offers and ensure cohesive market strategy.
Work with Onboarding & Engagement to ensure customers understand the value of the product before introducing monetization opportunities
Build operational rigor in planning, reporting, process documentation, and project governance.
About You:
6+ years in subscription monetization, growth, consumer revenue, or lifecycle conversion, ideally at a global consumer tech or digital subscription company.
Proven success optimizing free-to-paid conversion funnels
Deep analytical acumen: comfortable with data, experimentation, segmentation, and performance modeling.
Strong product instincts and experience partnering with Product, Engineering, Data Science, and Design.
Operationally minded with a track record of building scalable systems, processes, and workflows.
Outcome-oriented, strategic, and experiment-driven.
Comfortable balancing long-term vision with short-term impact.
Highly collaborative, influential, and adept at driving alignment across functions.
#LI-Hybrid
Company Overview
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- 401k Retirement Plan
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support for Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
The starting pay range for this position is $109,240.00-$179,462.50. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
Skills Required
- 6-8 years in subscription monetization or growth
- Proven success optimizing free-to-paid conversion funnels
- Deep analytical acumen with data and performance modeling experience
- Strong experience collaborating with Product and Engineering teams
- History of building scalable systems and processes
- Strategic and experimental approach to growth
McAfee Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about McAfee and has not been reviewed or approved by McAfee.
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Leave & Time Off Breadth — Time off includes competitive global PTO with an unlimited PTO model in the U.S. Paid holidays and company-supported volunteer time further expand leave options.
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Parental & Family Support — Family benefits cover maternity and paternity leave, adoption assistance, dependent care support, and fertility benefits. Access to Care.com and an employee assistance program reinforces everyday family support.
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Healthcare Strength — Health coverage spans medical, dental, vision, mental health, and wellness programs with FSA/HSA options. Added resources like the Calm app enhance wellbeing support.
McAfee Insights
What We Do
McAfee is a global organization with a 30-year history and a brand known the world over for innovation, collaboration and trust. McAfee’s historical accomplishments are founded upon decades of threat and vulnerability research, product innovation, practical application and a brand which individuals, organizations and governments have come to trust.
