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GLOBAL MARKETING MANAGER
MICHELIN GUIDE
Location: Paris - Boulogne
Reporting to: Head of partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate
Starting date: Sept 2025
Contract: CDI
DESCRIPTION OF THE ENTITY & TEAM
Entity
Do you want challenges and novelties? Are you passionate about travel, gastronomy, oenology? Does the Michelin Guide is a dream for you? Come and join the Business Lifestyle Line!
Lifestyle Business Line brings personalized experiences in the fields of gastronomy and hospitality. It is part of the dynamic of diversification of the Michelin Group's activities "beyond the tire" and is structured around 5 businesses: Restaurant & Hotel (Michelin Guide), Wine (Robert Parker Wine Advocate), Licensing and Via Michelin.
This entity has passionate employees present in more than 15 countries and an incredible wealth of professions (from developers to marketing, communication, sales, digital, events, finance, progress, inspection...).
Team
Within Lifestyle business line, you will join the Global Marketing Team
Which means:
- Define the marketing strategy for all the businesses in the Lifestyle Business Line.
- Understand and engage our customers (B2C, B2Pro, B2B, B2A) in a long-term relationship.
- Create, develop & adapt offers at a global level by integrating customer needs (B2C, B2Pro, B2B, B2A) and market opportunities, ensuring their scalability and a good level of profitability.
- Be in support of all our businesses, regions and transversal teams.
BACKGROUND & PERIMETER
Background
In a context of deep transformation of the LB Lifestyle, you will be part of the Head of partnerships Team – Marketing Guide MICHELIN I Robert Parker Wine Advocate in the partnership strategy and creation, deployment and management of marketing offers for international partners (private companies in various business segments-B2B - or institutional structure/administrations-B2A), in a customer-centric approach (B2B, B2A and B2C).
You will also support the international expansion, to always ensure our business and customer positioning.
Perimeter :
International scope which covers 4 regions of the LB Lifestyle (China Mainland, Asia excluding China Mainland, Americas and Europe).
MISSIONS
The missions will cover Restaurant, Hotel and Wine, with a focus on Hotel offers.
Partnership Strategy
Participate to the construction of the sponsorship marketing strategy and the Go to Market Guidelines leaded by the Head of partnerships – Marketing Guide MICHELIN I Robert Parker Wine Advocate.
Marketing Offer Catalog
- Regular update of the marketing catalog - existing offers,
- Analysing offers performance
- Adjusting offers to better fits with our client’s needs, our LB Strategy and the offer’s performance
- Adjusting offer package: PPT client deck (including use cases), one pager recap, deployment guidelines…
- Offer-to-Market creation and deployment - new offers
- Collecting & analyzing client’s insights identify by the Regional teams (Hub Director, Regional Head of Sales, Head of Operations and all the local teams)
- Benchmarking research
- Creating offer package: PPT client deck (including use cases), one pager recap, deployment guidelines…
- Deployment of the Marketing Offer Catalog within the regions:
- Train and support the Regional Marketing Managers on the Marketing Offer Catalog, Guidelines and Go to Market.
- Guarantee the overall compliance of the global marketing guidelines: offers & partnership within the regions: global guidelines in terms of quality, counterparts, price and KPI’s…
- Participate to the deployment of Salesforce and the S&OP Process within the Sales and Operation Teams in Regions.
PROFESSIONAL & BEHAVIORAL SKILLS
The candidate could have a Master 2 degree in Marketing and 2 to 5 years of experience.
Professional skills
- Customer centricity
- Operational Marketing
- Offer design
- Project Management
- Analysis and recommendation
- B2B marketing
- Digital background
- Office Pack: Excel, Power Point
Behavioral skills
- Team spirit
- Creativity
- Curiosity
- Responsiveness and agility
- Pragmatism
- Organizational capacity
- International openness
- Rigor and requirement
Languages
- French
- Mandatory: excellent English level required
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Michelin, entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l'expérience employé !
- Une note de 99/100 à l’index de l’égalité femmes-hommes
- Entreprise « Handi accueillante », avec un réseau de référents et ambassadeurs Handicap pour vous accompagner
- 83,5% de taux d’engagement de nos employés
- 94,6% des stagiaires et alternants nous recommandent, label "Happy Trainees" depuis 9 années consécutives
- Classé parmi les groupes du CAC 40 les plus engagés selon les Bac+5 à l’index RSE Universum 2023
- Parmi les 100 entreprises les plus attractives pour les étudiants et actifs BAC+2/3 au classement Universum 2023
- N°1 des entreprises de plus de 500 stagiaires et alternants qui rémunèrent le mieux au Classement HappyTrainees® Rémunération 2023
- Dans le Top 10 des meilleurs employeurs en France au classement Glassdoor 2023
- Dans le top 3 des entreprises du secteur « Automobile / Equipementier » en matière d’attractivité employeur à l’édition 2024 du Palmarès @EPOKA @GROUPE IFOP @Occurrence
Pour en savoir plus sur le Groupe :https://recrutement.michelin.fr
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What We Do
Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia. In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward....
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