We are Diversified, a global B2B events and media company that strengthens business communities by fostering a space, in person and online, for professionals and businesses to connect and grow. The company serves as a trusted partner across several industries including active lifestyle, business management, clean energy, commercial marine, healthcare, seafood, technology and more. Established in 1949 and headquartered in Portland, Maine, the global company has divisions and offices around the world in Australia, Canada, Hong Kong and the United Kingdom. Diversified is a third-generation, family-owned business. Join our team as a Marketing Manager for Marine Money!
What You'll Do
- Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine.
- Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date.
- Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams—balancing individual event needs with the broader brand story.
- Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth.
- Coordinate with internal teams—Web, Data Analytics, Central Marketing, Operations—to amplify campaign effectiveness and maintain alignment.
- Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community.
- Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results.
- Stay agile—this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality.
What You Bring
Experience
- 6+ years of progressive experience in direct marketing strategy and execution.
- Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred.
- Experience with membership or subscription-based marketing is a plus.
Skills & Tools
- Copywriting and editing chops—you can write clear, compelling content without much handholding.
- Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms.
- Comfortable with marketing automation systems, GA4, Canva or Photoshop, and Microsoft Office Suite.
- Basic HTML knowledge helpful; website content management experience required.
How You Work
- You're both a strategic thinker and a doer—equally comfortable setting direction and executing it yourself.
- You handle complexity and competing priorities without losing focus or quality.
- You lead with empathy and can develop and support a direct report effectively.
- Strong collaborator who works well across global teams and time zones.
Supervisory Responsibility: Yes
Work Environment: Hybrid professional office environment using standard office equipment
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 6+ years of progressive experience in direct marketing strategy and execution
- Background in B2B event marketing, conference marketing, or financial/professional services
- Experience with membership or subscription-based marketing
- Copywriting and editing skills
- Proficiency with email campaigns and CRM
- Knowledge in HTML and experience with website content management
What We Do
Diversified Communications is a leading international media company with a portfolio of face-to-face trade exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business.
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