Role Purpose
As Social Media Manager for one of our Wholly Owned Brands, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on-brand. With a strong social-first mindset, you will bring energy and creative vision to every touchpoint from campaign planning to content production helping to bring our brand to life in a fresh and engaging way.
Role Responsibilities
Brand Strategy & Campaign Delivery
- Lead the delivery of integrated marketing campaigns across social, email, and influencer channels.
- Act as a brand guardian, maintaining the voice and visual identity across all marketing channels.
- Support and optimise both paid and organic social media performance, understanding the key drivers of engagement and results.
- Brief and direct social shoots, managing the process from initial briefing through to on-set direction.
- Bring product stories to life through engaging, audience-first social content.
- Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities.
Leadership & Collaboration
- Manage and support two direct reports: the Marketing & Social Media Executive and the Content Creator.
- Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure total brand consistency.
- Evolve the influencer strategy by cultivating relationships with new talent and ensuring meaningful partnerships.
- Report on campaign performance using a balance of creative insight and data analysis to provide recommendations for future improvement.
Technical Requirements
- Proven experience in a similar marketing or brand role, ideally within the fashion, beauty, or retail sectors.
- A strong passion for content, culture, and storytelling with a focus on digital platforms.
- Proven ability to brief and direct content creation specifically across TikTok and Instagram.
- Experience in managing and mentoring junior team members.
- A keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions.
- Excellent copywriting skills and a clear understanding of brand tone of voice.
- Confident using performance insights to guide content and strategy decisions.
- Highly organised, proactive, and comfortable working at pace with cross-functional teams.
About UsLipsy is a London-based fashion brand that’s bold, dynamic, and always evolving. We create trend-led designs with a signature feminine edge, blending sophistication with unapologetic glamour. From statement-making eveningwear to effortlessly chic everyday looks, every piece is designed to make women feel confident, empowered, and unstoppable. The Lipsy woman knows what she wants - she’s ambitious, stylish, and ready to own every moment, whether she’s commanding the boardroom or turning heads at an exclusive event. About the Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- 10% off most partner brands & up to 15% off Branded Beauty
- Hot deals and exclusive offers from over 3,500 retailers through our online benefits platform
- Company performance based bonus
- Early VIP access to sale stock via Direct to Desk
- Life assurance
- Sharesave scheme
- Annual Travel Card Loan
- Sample Sales
- Fantastic L&D opportunities
- Flexi-Hour Scheme
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Skills Required
- Proven experience in a marketing or brand role
- Experience within fashion, beauty, or retail sectors
- Strong social-first mindset and passion for content, culture, and storytelling
- Proven ability to brief and direct content creation for TikTok and Instagram
- Experience briefing and directing social shoots, including on-set direction
- Experience managing and mentoring junior team members
- Excellent copywriting skills and clear understanding of brand tone of voice
- Ability to use performance insights to guide content and strategy decisions
- Highly organised, proactive, and comfortable working at pace with cross-functional teams
What We Do
BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit bd.com.
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