Marketing Manager - Indonesia

JOB DESCRIPTION

Indonesia is a strategic growth geography where the Levi’s® brand expression, visibility and awareness are critical given the high level of competition from Premium lifestyle brands to vertically integrated brands such as Uniqlo. For that reason, we are looking for a pioneering, innovative and savvy brand builder who has mastered both the art and science of consumer funnel marketing.

Job Purpose & Key Metrics

• Unleash Levi’s® equity as the denim leader to be the No.1 destination for Fashion Apparel in Indonesia.

• Own the country marketing plan and budgets, to deliver against Global and cluster priorities, activate and drives the Country business to achieve the Annual Plan.

• Drive best and next in class brand activations that generates hype, strengthen favorability and grow consumer demand (especially Youth and Women)

Job Scope

• Own, lead planning and implement Indonesia’s annual marketing and brand calendar.
• Leverage 360 funnel activations and content marketing in paid, earned and owned channels.
• Lead planning and execution of PR calendar in line with brand strategy, strong content creator plans and annual event calendar to propel Levi’s® above social clutter and noise.
• Lead planning and execution of brand paid media and performance marketing to ensure consistent full funnel brand reach, recall and visibility - effectively strengthen consideration and convert prospects to traffic online and offline.
• Lead planning and execution of CRM & loyalty marketing to build transactional and emotional loyalty that nurtures a highly-engaged database and grow annual customer lifetime value.
• Oversight of in-store brand experience to plan and align key campaign moments to ensure seamless and effective consumer shopping journey in-store.
• Accountability to manage country A&P budget and deliver annual plans and KPIs.
• Forge effective and collaborative partnership with multi-faceted stakeholders both internal and external. 
• Be the go-to consult and uphold the responsibility for brand and marketing decisions that answers to “Best for Brand” “Best for Consumer” “Best for Business”.
• Nurture and leverage deep understanding and curiosity of local consumer insights based on Levi’s® primary target audience and share to business and cross-function teams.
• Harness the ability to spot now and next trends for market-led executions that are brand right.
• Passion for data and KPI-obsessed – drives the highest accountability amongst teams.
• Prepares and shares timely marketing performance tracking, monthly business reviews, A&P budget forecast and share of best and next practices for the market and SEA.
• Involve and actively partake in Indonesia country forums.
• Support Indonesia trade marketing engagement with key Franchise and Wholesale partners to strengthen confidence and identify big bet partnership opportunities for win-win activations.
• Nurture and build a high-performing marketing team.

Critical Results:

• High performing and engaged senior leadership team member.
• Well-grounded business and credible all-rounder marketing expert
• Well-executed annual marketing plan that enhances brand favorability, equity, engagement and excitement to grow consumer demand.
• Well-planned annual A&P budget that balances high impact brand activations while delivering on performance ROI for the brand.
• Well-managed with efficient go-to-market process, partnering cross-functional teams effectively.
• Build a highly competent, cohesive, and consumer-focused team supported by the implementation of performance management, development planning, coaching and mentoring.

Key Responsibilities include but are not limited to:

• Marketing team coaching and development.
• Directs execution of all marketing & brand plans; ensures plans deliver against the brief and are consistent with Levi’s® positioning, priorities and guidelines.
• Lead and manage local activations and key big bet programs successfully.
• Lead all activities pertaining to raising brand awareness, strengthen consideration and purchase to establish Levi’s® as the No. 1 Fashion & Apparel brand in Indonesia.
• Manages internal and external relationships to share performance and data
• Delivers local relevant understanding of marketplace dynamics, consumer insights, learning from previous marketing activations, to drive continued innovation and ensure effectiveness.
• Effectively collaborate with cluster (East Asia Pacific) and sub-cluster (South-East Asia) marketing community to co-create and co-share marketing activations.
• Contributes to the improvement of key marketing processes (e.g., planning, brief, reporting and communications)
• Diligent management and monitoring of country A&P budget to ensure a well-balanced spend achieved between short, mid to long-term objectives, as necessary to achieve brand and business objectives.

Competencies

The Indonesia Marketing Lead will have proven ability to demonstrate the following:

• Creative and inspiring all-rounder marketing expert
• Pioneering and innovative – comfortable and controlled risk taker, open to test and learn
• Effective communication skills to facilitate collaboration, influence & stakeholder management
• Strategic thinker with strong analytical capability with a data driven mindset.
• Good knowledge of operating in a matrix and global organisation
• Strong business acumen and experience with budget management
• High-level problem solving skills and a sense of urgency and versatility with decision making
• Accountability for results and the drive for mutual success for internal and external partners
• Planning and execution: establish plans, manage and improve process, drive execution
• Drive for global leverage with an ability to challenge when appropriate

Qualifications & Functional Competencies

The Indonesia Marketing Lead will be qualified in Marketing, Business Management or similar discipline with min. 8 years proven experience in the following:

• Consumer Insights and data analytics
• Customer journey and funnel marketing
• Social media and content/creator marketing
• PR & Media relations
• Event development and conceptualization
• CRM and loyalty marketing
• Performance marketing and ecommerce
• Finance and accounting management
• Brand Protection and Use of Trademarks

LOCATIONIndonesia, Jakarta - OfficeFULL TIME/PART TIMEFull timeCurrent LS&Co Employees, apply via your Workday account.