Digital Marketing & Performance Marketing
- Develop, execute, and optimize digital demand generation campaigns to drive awareness, engagement, lead generation, and pipeline growth for India
- Manage and optimize digital marketing channels, including paid media, email marketing, marketing automation, and conversion-focused campaigns for India and support with your expertise the whole APAC region
- Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, customer acquisition, and marketing ROI across the APAC region
- Support the APAC region with Marketing CRM handling and lead journey optimization
Regional Marketing & Localization
- Act as the marketing lead for India, ensuring global campaigns, messaging, and content are effectively adapted to local market requirements
- Collaborate closely with regional sales teams and business stakeholders to align marketing activities with business priorities and growth objectives
- Provide market insights, customer feedback, and competitive intelligence to support marketing planning and execution across APAC
- Identify regional opportunities and recommend local marketing initiatives that support business growth and customer engagement
Events & Customer Engagement
- Plan and execute local marketing events, trade shows, conferences, webinars, and customer engagement activities in India
- Support regional event promotion through digital marketing activities and integrated campaign execution
- Partner with Sales and business stakeholders to maximize lead generation, customer engagement, and event ROI
- Coordinate pre-event, onsite, and post-event marketing activities to ensure effective follow-up and pipeline contribution
Reporting & Performance Analysis
- Track, analyze, and report on digital marketing, campaign, and lead generation performance across assigned markets
- Leverage CRM, marketing automation, and analytics platforms to support data-driven decision-making
- Contribute to a culture of continuous improvement through testing, measurement, and performance-driven marketing execution
Requirements
KEY MEASURES & INDICATORS (main KPIs used in the role)
1. Demand Generation & Lead Performance
· Number of marketing-qualified leads (MQLs) generated for Indian market
· Cost per lead (CPL) and campaign ROI for local initiatives
· Performance of lead nurturing workflows (open rates, click rates, progression through funnel stages)
2. Campaign Effectiveness· Performance of digital campaigns (CTR, engagement rate, conversion rate).
· On-time execution and optimization of local campaigns aligned with global initiatives.
3. Brand Awareness & Visibility· Growth in brand awareness metrics in the region (e.g., reach, impressions, brand search volume).4. Events & Customer Engagement· Number of leads generated through local events.· Post-event follow-up performance (lead conversion, engagement).
5. Reporting & Continuous Improvement· Timely and accurate delivery of local marketing performance reports.· Quality of insights and recommendations provided to improve future campaigns.· Demonstrated improvements in campaign performance over time based on data-driven optimizations.
PROFILE REQUIRED
Professional Background
· 5+ years of marketing experience in B2B environments
· Strong background in digital marketing, demand generation & lead nurturing
· Knowledge of event management is required
· Experience working in global organizations with regional responsibilities
· Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
· Background in automotive and/or SaaS is a plus
Skills & Abilities
· Proficient in working with a Marketing CRM (Hubspot or Zoho Marketing Automation)
· Strong analytical skills to measure campaign performance, evaluate KPIs, and optimize marketing initiatives
· Knowledge of LinkedIn Ads, SEO and SEA
· Deep understanding of demand generation, lead nurturing, and digital marketing channels along the whole sales funnel
· Skilled in content creation and localization with a talent for storytelling
· Strong stakeholder management skills to align cross-functional teams on regional priorities
· Comfort working in fast-paced, global environments
· English level C1 or higher
Skills Required
- 5+ years of marketing experience in B2B environments
- Strong background in digital marketing, demand generation, and lead nurturing
- Knowledge of event management
- Experience working in global organizations with regional responsibilities
- Familiarity with complex B2B sales cycles and multi-stakeholder decision-making processes
- Proficiency with a Marketing CRM, specifically HubSpot or Zoho Marketing Automation
- Strong analytical skills for measuring campaign performance, evaluating KPIs, and optimizing marketing initiatives
- Knowledge of LinkedIn Ads, SEO, and SEA
- Deep understanding of demand generation, lead nurturing, and digital marketing channels across the sales funnel
- Content creation and localization skills with storytelling ability
- Strong stakeholder management skills
- Comfort working in fast-paced, global environments
- English proficiency at C1 level or higher
- Background in automotive and/or SaaS
What We Do
A2MAC1 is the world leading provider of competitive technical benchmarking solutions across the automotive industry and beyond. It is a pioneer in the analysis and transformation of data into value, and a source of mission-critical insights into the market. With over 600 employees worldwide (Austria, Canada, China, France, Germany, India, Japan, Korea, Mexico, Thailand, Turkey, the United Kingdom, and the United States), the group’s offering is used daily by nearly 650,000 professionals from the entire automotive value chain and beyond (transportation, agriculture, appliances, etc.) for 25 years. Its unique, easy-to-use, 3D proprietary technology platform helps manufacturers optimize the design and materials of their products throughout their life cycle, with a constant focus on innovation and cost and value optimization.
