Marketing manager - GrabFood

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Get to Know the Team

The Grab Food Marketing team is responsible for all marketing activities related to Grab Food and Special Projects. We drive growth for the business and we are looking for someone who wants to make a meaningful impact. You will be reporting to Marketing Head - Deliveries and will be based 5 days onsite.

Get to Know the Role 

As part of this role, you will collaborate with the business leads to create compelling value propositions and drive product adoption by using local market insights and consumer research. You will lead growth across target segments while leading the planning consumer marketing campaigns to achieve business and brand goals.

The Critical Tasks You Will Perform

• Work with business leads to develop creative value propositions and drive product adoption with an understanding of the local market and local consumer insights
• Lead the planning of consumer marketing & campaign strategy to ensure business and brand's goals are met
• Responsible for the end-to-end design and execution of strategic campaigns including concept brainstorming, media planning, go-to-market strategy, pitch deck to merchants and budget planning and manage analysis across food campaigns
• Organize market research to create insight into consumer's behavior and translate into creative campaigns
• Oversee budget management by managing expenditures and improve resource allocation

What Essential Skills You Will Need

• You have minimum 6 years of experience in Marketing, Brand Management, Strategic Planning from FMCGs, Agency or related fields
• You are familiar with the entire marketing mix – have knowledge of how and when to use different marketing channels from above-the-line and below-the-line communications for brand activation
• You have excellent knowledge of the Thai market, understanding of consumer insights and media landscape.
• You are experienced at using data to guide decision-making for marketing plans
• You experienced at recognizing effective marketing creative and collaboration. You can provide clear briefs and guidance to ensure the delivery of impactful creative work

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.