Are you energised by building marketing momentum in fast-growing financial markets? Do you enjoy blending data-driven digital campaigns with in-market engagement and field activation? Are you ready to drive measurable growth for a globally respected brand across the Middle East?
CFA Institute is seeking a Marketing Manager, Emerging Markets to lead integrated marketing efforts across the Middle East. Based in Abu Dhabi and reporting to the Senior Director, Integrated Marketing & Campaigns, this is a high-ownership Individual Contributor role responsible for developing and executing regional marketing plans aligned to global business priorities.
You will translate global strategy into locally relevant, performance-driven campaigns, partner closely with business development and society stakeholders, and drive measurable commercial outcomes across CFA Institute’s portfolio of products and solutions.
What You’ll Do
Develop and execute integrated marketing plans for the Middle East, aligned to global strategy and regional growth objectives
Own go-to-market delivery for CFA Institute products and solutions, ensuring strong ROI and measurable commercial impact
Drive acquisition and pipeline growth through a blended strategy of digital campaigns and field marketing
Drive field marketing initiatives and in-market activations in partnership with business development and society stakeholders
Lead the regional digital marketing roadmap, enhancing the full customer journey and improving segmentation and engagement
Generate market intelligence and competitive insights to inform strategy and support market entry into new and high-potential emerging markets
Manage agency partners and collaborate across global product, sales, distribution, technology, and marketing teams to deliver campaigns effectively and efficiently
Track, analyse, and report performance metrics including leads generated, revenue influenced, pipeline contribution, cost per registration, and overall campaign ROI
What We’re Looking For
Bachelor’s degree (Master’s preferred) with a minimum of 6 years’ marketing experience at manager level
Proven experience developing and executing acquisition-focused marketing strategies in emerging or growth markets
Experience within Financial Services, investment management, banking, capital markets, FinTech, or a related professional services environment strongly preferred
Demonstrated experience blending digital marketing with field marketing and in-market activations
Strong digital marketing capability across multi-channel campaigns, including email, social media, and marketing automation (Salesforce Marketing Cloud preferred)
Experience optimising the end-to-end customer journey using segmentation, performance data, and experimentation
Strong analytical skills with clear experience measuring ROI and campaign effectiveness against commercial KPIs
Experience managing agencies, vendors, and campaign budgets
Fluency in written and spoken English and Arabic
Solid understanding of financial markets and a strong interest in the investment profession
Why Join Us
Play a pivotal role in expanding CFA Institute’s presence across a priority emerging market region
Own regional marketing plans with clear commercial accountability
Combine digital innovation with visible, in-market engagement
Work closely with global marketing leadership while building strong local partnerships
Be part of a mission-driven organisation committed to strengthening capital markets and advancing the investment profession worldwide
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected base salary range: AED 280,000-330,000 per year + allowances. All salary ranges are subject to adjustment based on experience, education, location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus and a comprehensive medical benefits package.
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About CFA Institute
CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees’ well-being, offering industry-leading benefits like:
Comprehensive health coverage for you and your family
Generous leave and time off
Competitive retirement plans
Flexible work options
Wellness, education, and support programs
If you feel this opportunity could be the next step in your career, we encourage you to click “Apply” and complete our three-minute application.
Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.
Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.
If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [email protected] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.
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What We Do
CFA Institute is a global community of more than 175,000 investment professionals working to build an investment industry where investors’ interests come first, financial markets function at their best, and economies grow. We are driven by the belief that lasting economic growth depends on trust, competence, and transparency in financial markets, and we know that it must be led by professionals adhering to the highest levels of ethics and investment expertise. We achieve these goals by: raising standards of professional excellence in the industry; championing ethical behavior in investment markets; serving as a respected source of knowledge in investment markets; and creating a strong global community of investment professionals.
