Requirements
3+ years in B2B marketing — demand gen, outbound, content, or a mix. No B2C or agency-only backgrounds.
Hands-on with outbound email platforms — someone who has built and run sequences, not just overseen an agency that did. Familiarity with tools like Lemlist, Mailshake, Instantly, or equivalent.
HubSpot proficient — owns their own campaigns, builds lists, tracks attribution.
Can write — clear, concise, confident. This person will draft copy.
Data-driven — reads performance dashboards, interprets what the numbers mean, and adjusts strategy.
Comfortable being the most senior full-time marketer.
Nice-to-Haves
Experience in logistics, fleet, supply chain, or transportation technology.
Clay experience — prospecting, enrichment workflows, and list-building logic.
ABM (Account-Based Marketing) experience — running campaigns to a named account list.
Salesforce — even read-only familiarity with CRM data is a plus.
Has built a marketing function from scratch at a startup or scale-up.
Responsibilites
Fine-tune FleetPulse's outbound engine. This means owning the full Clay + Lemlist stack — list-building logic, campaign sequencing, copy, and performance optimization — targeting around 1,000 fleets per week.
Launch and run the ABM program to a defined list of enterprise and mid-market fleet accounts. Work directly with the VP of Commercial Operations to prioritize accounts and tailor messaging.
Stand up email nurture cadences in HubSpot — from scratch.
Contribute to content and positioning work— shape how FleetPulse talks about its product to different buyer personas.
Benefits:
Unlimited PTO
Company 6% 401k Match
Choice of three healthcare plans
Dental & Vision
Company provided STD, LTD and Life Insurance
12 paid company holidays
Full paid parental leave
Work Environment:
The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work environment: Employees must be able to travel to and attend the office to work in person, as required. The noise level in the work environment is usually minimal to moderate.
Limitations and Disclaimer:
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor that are in compliance with Federal and State Laws.
Requirements are representative of minimum levels of knowledge, skills, abilities and/or other characteristics. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.
Does this sound like you? Please apply - We’d love to connect more with you!
Skills Required
- 3+ years in B2B marketing (demand gen, outbound, content, or a mix) — no B2C or agency-only backgrounds
- Hands-on experience building and running outbound email sequences using tools like Lemlist, Mailshake, Instantly, or equivalent
- HubSpot proficiency — owns campaigns, builds lists, tracks attribution, and stands up nurture cadences
- Strong writing skills — drafts clear, concise, confident copy for outbound and nurture campaigns
- Data-driven — reads dashboards, interprets performance metrics, and adjusts strategy accordingly
- Comfortable being the most senior full-time marketer at the company
- Ability to travel to and attend the office to work in person as required
- Experience in logistics, fleet, supply chain, or transportation technology
- Clay experience — prospecting, enrichment workflows, and list-building logic
- ABM (Account-Based Marketing) experience running campaigns to named account lists
- Salesforce familiarity (even read-only) with CRM data
- Experience building a marketing function from scratch at a startup or scale-up
What We Do
FleetPulse™ is the leading trailer telematics company that enables end-to-end visibility into trailer safety and cargo security, serving customers with OEM-agnostic wired and aftermarket telematics offerings. Based in Chicago, Illinois, FleetPulse combines deep roots in the trucking industry with expert tech talent and offers telematics solutions across a comprehensive portfolio of devices, from hard-wired, OEM-installed sensors to easy-to-install aftermarket sensors and cargo cameras. Data collected directly from the trailer’s sensors and components enables real-time, proprietary strategic insights via a digital dashboard to increase utilization, enhance safety, and reduce maintenance costs. With the industry’s renewed focus on the trailer as a strategic asset, the FleetPulse portfolio positions customers to expedite success through new efficiencies across their fleets.
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