Marketing Manager – Demand Generation

Posted 22 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
3K-5K Annually
Mid level
Agency • HR Tech • Information Technology • Professional Services
The Role
The Marketing Manager will design and execute demand generation strategies, manage campaigns across channels, and optimize performance metrics to drive lead acquisition for the sales team.
Summary Generated by Built In

This is a remote position.

We are a growing consulting and implementation firm that partners with founder-led companies in the US to scale their businesses with clarity, systems, and measurable ROI. Our mission is to build predictable growth engines that transform companies into their next stage of success.

The Role
We’re seeking a Marketing Manager specialized in Demand Generation to design and execute strategies that consistently deliver high-quality leads for our sales team and founders. This role combines creativity, data-driven decision-making, and deep expertise in B2B marketing to build and optimize the growth funnel.

Key Responsibilities

  • Design and execute lead generation campaigns across LinkedIn, email, webinars, and other digital channels.

  • Build and manage a strategic content calendar (posts, newsletters, lead magnets, nurture campaigns).

  • Develop and monitor paid ad campaigns, ensuring efficiency and positive ROI.

  • Analyze funnel metrics and optimize performance at each stage.

  • Collaborate closely with sales leadership to align marketing efforts with revenue goals.

  • Stay up to date with industry trends and propose innovative demand generation tactics.



Requirements

What We’re Looking For

  • 4–6 years of experience in B2B demand generation (consulting, SaaS, or professional services preferred).

  • Demonstrated success building predictable pipelines and scaling lead acquisition.

  • Proficiency in LinkedIn Ads, email marketing, and funnel optimization.

  • Strong analytical mindset with the ability to translate data into actionable insights.

  • Creative and strategic thinker, capable of managing multiple campaigns simultaneously.

  • Experience with marketing automation and CRM tools is highly desirable.



Benefits

Compensation & Benefits

  • Competitive salary: $3,000 – $4,500 USD/month (LATAM-based, experience dependent).

  • 100% remote role, with preference for candidates in LATAM who have experience with US-based campaigns.

  • Collaborative, entrepreneurial environment with direct impact on company growth.

Location: Remote (LATAM preferred, with overlap to US business hours).

Apply if you’re ready to build and own the growth engine that drives a consulting firm’s next stage of expansion.



Skills Required

  • 4-6 years of experience in B2B demand generation (consulting, SaaS, or professional services preferred)
  • Proficiency in LinkedIn Ads, email marketing, and funnel optimization
  • Experience with marketing automation and CRM tools
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The Company
50 Employees
Year Founded: 2022

What We Do

Helix Workforce is a nearshore staff augmentation company that provides full-time, Helix-employed professionals to businesses, handling employment, payroll, HR policies, compliance, and workforce continuity. They supply stable, long-term operational capacity for teams.

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