Marketing Manager- Dayton

Posted 14 Days Ago
Be an Early Applicant
22821, Dayton, VA, USA
In-Office
60K-90K Annually
Mid level
Retail • Agriculture
The Role
Develop and execute marketing campaigns across agronomy, retail, and feed divisions. Manage website, social media, email and digital advertising, create marketing materials, coordinate events and sponsorships, maintain brand consistency and budget, track performance, and support retail locations and vendor relationships.
Summary Generated by Built In

Reports To: COO
FLSA Status: Exempt

Position Summary

The Marketing Manager is responsible for promoting Rockingham Cooperative's products, services, and brand across all business divisions. This role develops marketing campaigns, manages advertising and social media, supports retail locations, and helps grow sales while strengthening relationships with members, customers, and the communities we serve.

Essential Responsibilities

  • Develop and implement marketing campaigns that support the Cooperative's business goals.
  • Promote products and services for Agronomy, Retail Stores, Feed, and other business units.
  • Manage the Cooperative's website, social media, email marketing, and digital advertising.
  • Create marketing materials such as flyers, brochures, newsletters, advertisements, and promotional items.
  • Ensure consistent branding across all locations.
  • Coordinate community events, sponsorships, trade shows, and customer appreciation events.
  • Work with managers to develop promotions and seasonal marketing campaigns.
  • Monitor marketing performance and recommend improvements.
  • Manage relationships with advertising agencies, printers, and other vendors.
  • Maintain the annual marketing budget.
  • Other Duties as assigned
Qualifications

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Three to five years of marketing experience.
  • Experience with social media, digital marketing, and website management.
  • Strong communication and organizational skills.
  • Agricultural, retail, or cooperative experience preferred.

Knowledge & Skills

  • Marketing and branding
  • Social media and digital advertising
  • Graphic design and content creation
  • Event planning
  • Microsoft Office
  • Strong writing and communication skills
  • Customer-focused with excellent organizational skills

Working Conditions

  • Work is performed primarily in an office environment with regular travel to Rockingham Cooperative locations.
  • Occasional evening and weekend hours may be required for community events, trade shows, and promotional activities.
  • Frequent use of computers, phone, and other standard office equipment.
  • Must be able to lift and carry up to 25 pounds of marketing materials, displays, and event supplies.
  • Requires a valid driver's license and the ability to travel between Cooperative locations and attend off-site meetings and events.
  • Must be able to work in both office and outdoor environments during promotional events and agricultural activities, with exposure to varying weather conditions.

Salary Range  $60,000-$90,000

Skills Required

  • Three to five years of marketing experience
  • Experience with social media, digital marketing, and website management
  • Strong written and verbal communication skills
  • Strong organizational skills and event planning experience
  • Graphic design and content creation skills
  • Microsoft Office proficiency
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Agricultural, retail, or cooperative experience
  • Valid driver's license and ability to travel between locations
  • Ability to lift and carry up to 25 pounds
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The Company
500 Employees
Year Founded: 1921

What We Do

Rockingham Cooperative Farm Bureau Inc is a farmer-owned cooperative founded in 1921, providing a wide range of retail products including farm supplies, hardware, feed, animal health products, and sporting goods.

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