Marketing Manager (Content & Events) (m/f/d)

As Marketing Manager (Content & Events), you turn marketing strategy into execution. Working closely with our Head of Marketing, Demand Generation Manager, and Product Marketing Manager, you help bring the happyhotel brand to life through exceptional content, events, and marketing initiatives. From trade fairs and webinars to website content and customer stories, you ensure our message reaches the right audience and is executed with excellence.

• Own our content engine and create, repurpose, publish, and work with our Demand Generation Manager to distribute content across blogs, social media, newsletters, webinars, case studies, videos, and sales assets.

• Collaborate with internal subject matter experts and transform complex hospitality, revenue management, and AI topics into engaging content that resonates with hotel decision-makers.

• Plan and coordinate trade fairs, conferences, webinars, customer events, and partner events from preparation to execution.

• Work closely with stand builders, designers, vendors, and internal stakeholders to ensure our trade fair presence, branding, messaging, and event materials are delivered professionally and consistently.

• Manage and continuously improve website content, landing pages, and digital customer touchpoints together with Product Marketing and Demand Generation.

• Drive content distribution across social media, newsletters, partner channels, and content repurposing workflows.

• Coordinate cross-functional marketing projects and ensure timelines, stakeholders, and deliverables stay on track.

• Leverage AI tools such as ChatGPT, Claude, Gemini, and other emerging technologies to accelerate content creation, research, event planning, and operational execution.

• 3+ years of experience in content marketing, event marketing, or a broad B2B marketing role, ideally within SaaS, technology, hospitality, or a similar environment.

• Strong writing and communication skills with the ability to transform complex topics into clear, engaging, and customer-focused content.

• Experience supporting trade fairs, conferences, webinars, customer events, or other marketing initiatives.

• Strong organizational and project management skills with the ability to coordinate multiple stakeholders and priorities simultaneously.

• Hands-on mentality with a strong sense of ownership and execution.

• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar solutions in your day-to-day work.

• Comfortable working in a fast-growing startup environment and collaborating across Marketing, Product, Sales, Customer Success, and external partners.

• Flexible working hours in a hybrid work model.

• A dynamic startup environment with plenty of room for creativity, ownership, and personal growth.

• Flat hierarchies, short decision-making paths, and the opportunity to make a real impact from day one.

• A highly motivated and supportive team that enjoys building great things together.

• Regular feedback, personal development opportunities, and dedicated learning budgets.

• Attractive employee benefits including Hansefit, bike leasing, team events, workation opportunities, and additional perks that support your work-life balance.

• Access to modern AI tools and an AI-first work environment where experimentation, automation, and continuous improvement are encouraged.

• The chance to help shape the future of hospitality technology and work on products powered by AI, automation, and innovation.