Responsibilities:
- Manage HBX's e-commerce operations across Tmall, JD, and Poizon — including marketing, content planning, scheduling, campaign execution, on-site maintenance, and performance monitoring.
- Manage and grow HBX's China social media presence — Xiaohongshu (小红书) and other relevant platforms (WeChat, Weibo, Douyin, live commerce).
- Introduce and execute innovative marketing strategies appropriate for the different platforms.
- Work closely with the senior teams and content team to ensure content alignment with our global regions.
- Analyse industry and competitor activities to derive actionable insights for promotional activities and content ideas.
- Analyse and report on the performance of campaigns/initiatives to strategise for growth and optimisations.
- Work with content and creative teams to execute campaigns and provide optimisations and suggestions based on data-orientated findings.
- Manage on-site maintenance.
Requirements:
- Bachelor’s Degree holder in Marketing, Business Administration or related disciplines.
- 5+ years work experience in a Marketing role, preferably in e-commerce or retail.
- Passionate about marketing, familiarisation with the HBX and Hypebeast brands, as well as working in fashion/streetwear culture.
- Fluency in Mandarin, proficiency in verbal and written English is a must; Cantonese is an advantage.
- Excellent organisational skills with ability to effectively manage multiple projects and tasks simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and Word.
Skills Required
- Bachelor's Degree in Marketing, Business Administration or related fields
- 5+ years work experience in Marketing, preferably in e-commerce or retail
- Solid understanding of handling SEM campaigns
- Fluency in Mandarin and proficiency in verbal and written English
- Excellent organisational skills
- Proficiency in Microsoft Excel, PowerPoint, and Word
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
Gallery
