Marketing Manager, Branded Partnerships

Posted 4 Days Ago
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Headquarters, AZ
130K-147K Annually
5-7 Years Experience
Retail • Wearables
The Role
The Marketing Manager for Branded Partnerships is responsible for transforming marketing strategies to create high-value customer experiences. This role involves executing data-driven initiatives through collaboration with internal and external partners, enhancing the marketing approach to engage Zappos customers effectively.
Summary Generated by Built In

Welcome! You made it to the job description page!

At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!

Company Culture is at Our Core

Our 10 Core Values are more than just words, they're a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run. 
Do our values speak to you?

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Company Perks: Quick Reference

  • Zappos pays 100% of every employee’s medical, dental, and vision benefits.

  • Zappos pays 100% of 12 therapy, mental health, or coaching session annually.

  • A multitude of benefits and incentives to stay mentally and physically healthy and fit.

  • Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.

  • Paid time off for life, vacations, staycations, and rest.

  • A generous Zapponian discount program.

  • Make an impact through volunteer adventures and other community programs.

  • Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!

Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.

Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.

Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% Zappos.com discount.

1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.

Scout [noun| you're a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.

Job Description Summary

Marketing Manager for Branded Partnerships reinvents how we market to Zappos customers by driving results through high value experience, and marketing through both internal and external partners. This role is responsible for developing and executing a variety of customer-focused and data-driven initiatives related to the website, marketing, and customer experience. This individual will work closely with the internal business partners (merchandising, editorial production, tech, variable marketing) to drive growth and shape the experience for Zappos customers. The Marketing Manager for Branded Partnerships is analytical, enthusiastic, innovative, customer-focused, problem solver, with strong writing skills and a passion for building B2B relationships. They will conceive, propose, and sell new ideas, strategies, and concepts; guide those projects to completion, and take full ownership and responsibility for successful delivery. In this role, the Marketing Manager will be expected to flex both their analytical skills and creative muscles and should be as comfortable with the marketing science as they are with the marketing art, demonstrating the ability to appropriately use one to inform the other. Has experience with online and offline marketing, making data-driven decisions, and influencing others. They will have experience managing customer facing businesses and demonstrated ability to drive traffic and new customer acquisition.

Who We Are

We have a relentless focus to shape the experience to be fun and intuitive for Zappos customers. Our most valuable attributes are the people that make up the team. We embrace the Zappos core values so you should apply if you are not afraid to create a little fun and weirdness! We value diversity and want to make our team as inclusive as possible. We do this by building strong relationships through open and honest communication. We value people that are not afraid to take risks and quickly learn from mistakes.
Who We're Looking For

Are you someone who is highly motivated, great at multi-tasking, has experience with marketing strategy, creative and execution, AND likes to build relationships? If so, we have the perfect job for you! We are looking for a natural, independent leader that is an effective communicator who works to make our clients, both internal and external, say, “WOW.”
 

In this role, you will work with a variety of internal teams and key brands to achieve marketing benchmarks in support of revenue goals, with KPIs all geared towards WOWing consumers through 360 marketing efforts. You will be focused on making Zappos a destination for consumers through our marketing efforts and partnerships around a specific set of brands. Through your ability to lead with empathy and cross-functional collaboration, you foster and maintain relationships to drive lasting business partnerships. You are comfortable navigating through ambiguity and can make decisions that are best for Zappos and Zappos consumers. You find balance for marketing brands in Zappos calendar moments as well as in support of key brand launches We would love to tap into your creative muscle and past experience to deliver unique marketing campaigns, activations and events for our brands that only Zappos can do.
We are looking for someone to join our Branded Partnerships team, a part of Zappos Marketing, that enjoys a fast-paced creative environment, a serious desire to deliver the best to our clients and consumers, and interested in a one-of-a-kind team and company culture centered around fun.
What You’ll Be Doing

The buck stops with us for all matters pertaining to marketing, strategy, campaign performance and additional marketing tactics in partnership with top footwear and apparel brands. Build marketing plans that unlock new and exciting consumer led opportunities with our brands, including exclusive products, early access release, and unique marketing activations. Develop and maintain meaningful relationships between external partners, merchandising, marketing, and other internal cross functional partners to maximize our relationships and business goals with top brands.

What You’ll Bring

  • Ability to build consumer centric 360-degree marketing programs that drive awareness, consideration and conversion
  • Act as a liaison to clients of your portfolio to ensure their marketing strategy and vision comes to life through the Zappos lens
  • Develop a meaningful understanding of your portfolio, partners, and brand strategies
  • Manage every stage of the marketing relationship lifecycle with exceptional attention to detail, from brief to execution
  • Support members of the team to ensure successful campaign management and execution
  • Build and maintain positive relationships with clients, team members, and agency partners
  • Work cross functionally with teams across the organization and bridge gaps to achieve goals
  • Be able to work independently & as part of a team in a fast pace, rapid changing environment
  • Identify, develop and drive programs that accomplish objectives for the consumer, the brands and our business together with them
  • Conduct client meetings to align and grow business
  • Navigate and negotiate through difficult conversations with clients
  • Effectively and efficiently manage multi-million dollar portfolios
  • Be an effective business partner and provide consistent and clear communication.
  • Have a can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mindset.
  • Provide analysis, standard methodologies and recommendations for clients
  • Travel to key markets to grow brand sentiment and support
  • Remain up to date of current and emerging marketing and industry trends, headlines and notable news for potential pitching opportunities
  • 5+ years of marketing experience, preferably with e-commerce/retail, brand, or agency

What Really Excites Us

  • Experience at a large e-commerce retailer.

This role is open to candidates physically located in the following metropolitan statistical areas: Las Vegas, NV; New York, NY; and Seattle, WA. Candidates who are not physically located in one of these areas may not be considered for this role.

The expected base pay range for this position is $129,500-147,000 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition, a full range of medical and other benefits is offered.

The Fine Print

Applicants must be authorized to work for any employer in the U.S. Zappos is unable to sponsor or take over sponsorship of an employment visa for applicants at this time.


The Zappos Family of Companies is committed to Equal Employment Opportunity regardless of race, color, national origin, gender, sexual orientation, age, religion, veteran status, disability, history of disability or perceived disability. If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.702.943.7777.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

The Company
HQ: Las Vegas, NV
1,536 Employees
On-site Workplace
Year Founded: 1999

What We Do

Zappos is a customer service company that just happens to sell _____________.

Our purpose, first and foremost, is to live and deliver WOW.

Born in San Francisco, raised in Las Vegas, Zappos was founded in 1999 as a shoe retailer. And we sure have come a long way. We still sell shoes — as well as clothing, handbags, accessories, and *more.

*More is where we provide the very best customer service, customer experience, and company culture. We aim to inspire the world by showing it's possible to simultaneously deliver happiness to customers, employees, vendors, shareholders, partners, and the community in a long-term, sustainable way.

We’re so good at delivering happiness and WOW, we often get letters from customers asking us to create an airline or run the IRS. It all stems from an avid commitment to our Core Values and the Four C’s.

Website

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