Marketing Manager (B2B)

Posted 23 Hours Ago
San Mateo, CA
Hybrid
3-5 Years Experience
Security
The Role
The Marketing Manager at Brilliant will develop and execute marketing campaigns targeting home builders and property managers, manage content creation for lead generation, analyze campaign performance, and represent the company at trade shows, collaborating with sales and business development teams.
Summary Generated by Built In

Headquartered in San Mateo, California, Brilliant designs and manufactures award-winning smart touchscreen control panels, smart dimmer switches, and smart plugs. Brilliant is trusted by hundreds of builders, developers, and property managers across the U.S. and Canada as a standard feature of their homes and apartments, providing homeowners and renters a compelling unified technology experience in their homes. Brilliant is the winner of the CES Innovation Award, the CTA TechHome Mark of Excellence, the IoT Breakthrough Award, and the CEDIA BEST Award. Brilliant is funded by Next47, Celesta Capital, August Capital, Miramar Ventures, The Box Group, and other prominent investors. To learn more about Brilliant, please visit: https://www.brilliant.tech 


About the role:


Brilliant is seeking a savvy B2B Marketing Manager to help accelerate the adoption of its award-winning Brilliant Smart Home System by home builders, multifamily developers and property managers in the US and Canada. You will be on the front lines of leading a new smart home revolution to transform every house and apartment into the delightful smart homes they finally can and deserve to be. This role will be responsible for developing and executing marketing content, campaigns, programs, and events that generate quality leads, customers, and growth for Brilliant. The Marketing Manager will work closely with the sales, business development, and customer success teams to help Brilliant achieve its core mission of making smart home living an easy, accessible, and enjoyable experience for everyone.


What you will do:


o Drive the end-to-end development, planning, execution, and performance measurement of marketing campaigns/programs in the home builder and multifamily channels

o Lead integrated multichannel and CRM-based marketing campaigns to deliver qualified leads that convert to revenue

o Manage the creation and delivery of compelling channel marketing materials/content: collateral, presentations, emails, newsletters, web pages, case studies, blog posts/articles, webinars, videos, white papers, etc.

o Evaluate the effectiveness and impact of channel and advertising programs through full-funnel analysis, weekly reporting, ROI measurement, and the distillation of learnings/insights to guide ongoing sales & marketing efforts

o Manage Brilliant’s presence at national and regional trade shows and execute plans to bring maximum visibility to Brilliant solutions and success stories

o Elevate Brilliant’s standing in the homebuilding and multifamily industries by cultivating relationships with customers, event providers, industry partners, and associations

o Work cross-functionally with internal teams and external partners and resources to roll out new features, integrations, and strategic partnerships/programs

o Up to 20% travel for events and for interfacing with customers and partners


About you:


o Experience developing and executing successful B2B and CRM-based lead generation campaigns/programs

o B2B technology background required, preferably for SaaS-based organizations that have scaled programs in a high-growth environment

o Passionate about B2B lead generation, digital advertising, brand awareness

o Experience developing a diverse range of engaging marketing content and driving compelling digital and email customer journey programs

o Strong leadership and communication skills: self-starter, team player, excellent written and verbal abilities, engaging/effective interpersonal skills, strong focus on accountability, execution, and performance

o The ideal candidate is never satisfied with the status quo and is always looking for a better, more efficient, more effective way to do things

o Bachelor’s Degree required



What we offer:


o Comprehensive compensation package and equity

o Comprehensive medical, dental, vision coverage

o 401(k) program to help save for your future

o Unlimited Paid Time off and company wide holidays

o Free dinner and weekly lunch

o Collaborative culture with a supportive team

o A great place to work with unlimited growth opportunities

o Opportunity to work on Smart Home technology



"Brilliant is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."

The Company
HQ: San Mateo, California
62 Employees
On-site Workplace
Year Founded: 2015

What We Do

From lights, music, climate, security, and doorbells to whatever comes next, Brilliant makes interacting with all of your smart devices simple by building controls that are easy for everyone to access and use right in the walls of your home.

Our first product, the Brilliant Smart Home Control replaces any existing light switch to give you touch and voice control over smart home technology, including Sonos, Nest, Ring, Phillips Hue, and many others. Alexa is built in for voice control and there is a personalizable high-resolution display for touch control. Want to call the kids down for dinner? There is even a camera with a privacy shutter for room-to-room video chat.

Brilliant has received many awards for smart home products in 2018, including Best Smart Home Product (IHS), Best Home Automation (CTA, CEPro), Best IoT Consumer Hardware (IoT Innovator), Outstanding Innovation (CES), and more. Brilliant is available for purchase on www.brilliant.tech

Brilliant was founded by Aaron Emigh, Steven Stanek, and Jeremy Hiatt, all of whom are experienced technology entrepreneurs from the mobile industry. It all started when Aaron began remodeling his home and installed some smart home products. They were great as individual devices, but Aaron soon realized that the more he installed, the worse the experience got. Navigating between multiple apps just to adjust the lights, lock the door, or set the thermostat was complicated. To add to the frustration, controlling the home exclusively through his mobile phone felt unnatural and awkward.

Seeing an opportunity to elevate the smart home experience, Aaron, Steven, and Jeremy teamed up. As they saw it, controlling our home environments should be as simple as flipping a switch. There’s a light switch in every room, and it’s already the home control that we use most often, so it made sense to replace light switches with smart controls that make it easy and natural for you to interact directly with your home. Brilliant is a venture-backed company headquartered in San Mateo, CA. Our notable investors include August Capital, SV Tech Ventures, The Box Group, and Miramar Ventures.

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