Marketing Manager - Costa Coffee - Atlanta, GA

At Green House, we grow brands that people love. 🌱✨ We’re looking for a strategic, people-first Marketing Manager to help bring Costa Coffee to life across the U.S. through bold field marketing, culturally relevant consumer engagement, and strong sales alignment.

If you're a strategic marketer who thrives where creativity meets execution, and you want to lead national and regional programs that shape culture, build advocacy, and drive measurable results—you’re in the right place. 🚀

• Lead national and regional field marketing strategies that boost consumer engagement and fuel brand growth.

• Define and manage KPIs across all field and consumer-facing initiatives.

• Develop scalable BTL and field marketing playbooks to guide teams across multiple markets.

• Elevate local activation moments to national visibility.

• Serve as the central communication link between internal/external partners and the brand team.

• Identify, source, and build partnerships that unlock unique activation opportunities.

• Strengthen relationships with cultural partners to establish Costa Coffee where culture is being created.

• Serve as Agency Council Lead across multiple agency partners, aligning resources for maximum impact.

• Guide internal teams and agency partners by setting clear expectations, goals, and success metrics.

• Conduct regular check-ins and performance reviews to ensure accountability and growth.

• Oversee regional budgets, financial planning, and resource allocation.

• Negotiate terms with partners and vendors.

• Conduct ROI evaluations to measure and improve program performance.

• Collaborate closely with Regional Bottler teams to accelerate volume, velocity, visibility, and trial.

• Connect Field Sales and Field Marketing strategies for seamless market execution.

• Based in Atlanta with on-site presence required.

• Bachelor’s degree in Business, Marketing, Communications, Health & Wellness, or related field.

• 5+ years of Field Marketing or Brand Marketing experience required (beverage alcohol or CPG preferred).

• Strong budget management and financial accountability skills.

• Experience in project management and/or event planning.

• Prior team management and training experience required.

• Willingness to work flexible hours, including early mornings, nights, weekends, and travel as needed.

• Valid driver’s license and clean driving record.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Knowledge of social media platforms, best practices, and research tools.

• Highly organized and able to prioritize in a fast-paced environment.

• Ability to work cross-functionally and independently.

• Strong relationship-management skills.

• $90,000 - $100,000
• 10% annual bonus opportunity
• Car, communication, and wellness allowances provided

• Schedule: Monday - Friday 8:30am - 5pm in office

• Unlimited Paid Time Off – balance high performance with rest and recharge

• Comprehensive Health, Dental & Vision – plus wellness perks

• Professional Growth – exposure to client leadership, bottler management, and brand-building strategy

• Creative Culture – a collaborative, diverse, and people-first environment

At Green House, we’re more than just a creative marketing powerhouse—we’re a thriving ecosystem where innovation meets strategy and passion fuels excellence. Every role matters here. From field activations to executive operations, you’ll be part of building brands, shaping culture, and moving markets.

✨Why Join Green House?✨
At Green House, we thrive on innovation and collaboration, bringing our core values to every project:

DARING: We push boundaries, embrace challenges, and build creative confidence.
ROOTED: We deliver tangible results with authenticity and attention to detail.
INNOVATIVE: We constantly explore, question, and evolve to grow personally and professionally.
AGILE: We adapt to the ever-changing needs of our business, clients, and trends.

Green House is strongly committed to creating a diverse, equitable, and inclusive workplace environment. We’re an equal opportunity employer—we’ll consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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