Marketing Manager, Americas

ABOUT SAILGP
The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its sixth season.

SailGP is a global organisation with defined values that shape the culture of its team – Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance.

POSITION OVERVIEW

SailGP is seeking a full-time Marketing Manager to join its team in New York City to support brand growth and awareness of SailGP in the Americas region. 

The role will support the development and execution of event marketing strategies across North and South America, with a specific focus on the U.S., Canada and Brazil. This includes campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives.

Reporting into the Head of Marketing, Americas, this role will manage the day-to-day delivery of marketing campaigns and work closely with local event teams, agencies and cross-functional partners to deliver compelling, consistent and high-impact marketing activity. 

The role requires strong creative and performance marketing skills, excellent project management and attention to detail, as well as experience delivering effective, data-driven campaigns within a fast-paced sports or entertainment environment.

KEY RESPONSIBILITIES 

Audience growth & Fan engagement (year-round focus)

• Develop a strong understanding of SailGP audiences, using customer insights, market trends and campaign performance to inform marketing activity.
• Work with the Head of Marketing to develop fan-first, culturally relevant campaigns and experiences that connect SailGP with sport, lifestyle and entertainment communities.
• Expand beyond event marketing to drive awareness and fan acquisition through integrated campaigns that drive broadcast viewership and SailGP+ subscriptions.
• Collaborate with the Head of Marketing to develop annual plans in priority markets, and own project management and execution to deliver against it.
• Help optimize the fan journey across key marketing touchpoints, identifying opportunities to improve engagement and conversion.

Event marketing & campaign management

• Manage the delivery of event marketing campaigns across the Americas, supporting objectives including ticket sales, brand awareness, audience growth and engagement.
• Develop and manage marketing toolkits and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships.
• Provide creative leadership (in partnership with design and video teams) to deliver high-performing, insight-led creative assets tailored to regional audiences. Ensure briefs are in clear objectives and creative inspiration to drive the most engaging output.
• Work closely with the Social & paid media team to run campaigns across social, email and content marketing, to maximize ticketing and fan acquisition outcomes.
• Be creative with bringing well-researched activation ideas to partners & key stakeholders, which support our growth strategy and aim to deliver world-class fan experiences.
• Lead outreach and execution of cultural, grassroots and creator partnerships to expand awareness to new audiences. 
• Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy for SailGP.
• Support on-site or remotely at SailGP events across the Americas region, assisting with marketing operations. 

Ticketing promotion

• Manage assigned elements of ticket launches and sales campaigns, developing relevant plans, campaigns and creative assets to drive awareness and conversion.
• Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across various channels, including social media, paid digital, email, website and print materials.
• Analyze the performance of ticketing campaigns, working closely with the social, content and paid media team to optimize results. 
• Support the Ticketing team by providing regular insights, learnings and recommendations for future events, highlighting successes and areas for improvement. 

Reporting & Analysis

• Collate weekly media reporting and own timely post-event wrap reports that capture insights and drive ongoing campaign optimisation.
• Track regional marketing budgets, ensuring activity remains aligned with approved spend.
• Analyze customer data, identify target audiences and create segmented campaigns for different customer groups.
• Track KPIs, analyze data to identify trends and insights as well as provide regular reporting across all marketing campaigns and channels.

Cross-Functional & Administrative Support

• Serve as a central point of support between the Americas Marketing and cross-functional departments (Procurement, Finance, and Legal).
• Manage administrative processes including raising purchase orders, tracking invoices, and supporting contract execution.

SKILLS & EXPERIENCE 

• 5+ years of experience in marketing, ideally within sports or entertainment industries
• Proven track record of executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth
• Deep understanding of U.S. market dynamics, digital marketing, media trends and audience behavior
• Exceptional project management and organizational skills, with the ability to manage multiple workstreams and deadlines
• Experience working with creative and media agencies, managing integrated, multi-channel marketing plans
• Creatively led with the ability to inspire standout campaigns
• Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset
• Entrepreneurial spirit with a strong work ethic, high attention to detail, and passion for exceeding expectations

Location

New York City, with ability to travel to regional markets as required. 

Salary banding: $80K-90K per annum

SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.