About the Role
LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters.
This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.
What You'll Own
- End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
- Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
- Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
- Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
- A reporting cadence that connects email performance to pipeline, not just opens and clicks
- Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
Requirements
What You Bring:
- 4-6 years in lifecycle, email or parking automation. Financial services or lending experience is a plus
- Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing and attribution reporting
- A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
- Experience supporting more than one business unit or stakeholder group simultaneously
- Strong data skills with the objective of owning your own reporting, experience with copy to make campaigns convert
- Comfort working in a regulated environment where compliance review is part of the process, not an afterthought.
Benefits
Why LendingOne:
- Competitive base salary and incentive structure
- Full medical, dental, and vision benefits
- Company-matching 401(k) plan
- Paid time off and 10 company-paid holidays
- Work-from-home Fridays
- Career development, training, and internal promotion opportunities
- Team-building events, company lunches, and swag
- Collaborative, inclusive, and fun workplace culture
LendingOne is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workforce where everyone belongs.
Skills Required
- 4-6 years in lifecycle, email, or marketing automation
- Financial services or lending experience
- Deep HubSpot fluency (workflows, enrollment triggers, smart lists, sequences, A/B testing, attribution reporting)
- Strong point of view on segmentation; build audiences from behavioral data
- Experience supporting multiple business units or stakeholder groups simultaneously
- Able to own reporting (data skills) and create converting copy
- Comfort working in a regulated environment with compliance review
- Experience building lifecycle programs for partnerships or channel teams
- Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
- Exposure to direct mail or multichannel nurture beyond email
What We Do
LendingOne is a direct private lender for Real Estate professionals. We offer long-term rental financing, SFR portfolio loans, SFR aggregation facilities, Fix/Flip, Multifamily, and new construction financing. Not a broker nor a bank, but a fully funded lending partner that can close consistently and help you grow your business. LendingOne uses our own capital, an easy online application and our extensive real estate experience to provide quick and reliable funding for our clients. Our experienced management team truly understands the real estate business and has taken an investor-friendly approach to the lending business. We are self-funded, allowing us to move quickly and finance your project using 100% of our own capital. With our proprietary technology, we have streamlined the real estate lending process. At the click of a button, you can be pre-qualified for our competitive rates. Pre-Qualify online 24 hours a day, seven days a week and we will get you to the closing table in as little as ten days. https://app.lendingone.com/ (888) 987-1276
