Join Cosun Ingredients and shape how our plant based ingredients become solutions that customers understand, trust and choose.
As B2B Marketing Lead you play a key role in the transition from ingredient supplier to solutions partner. You translate strategy, portfolio and market insights into clear value propositions that strengthen our position and drive commercial growth.
You will
• Lead and execute the B2B marketing strategy across business lines
• Translate customer, market and consumer insights into strong propositions and category stories
• Strengthen brand positioning and ensure a consistent, distinctive market presence
• Drive demand generation through campaigns, content and sales enablement
• Translate complex ingredient expertise into clear, compelling customer value
• Monitor performance and continuously improve impact based on data and insights
• Lead internal communication to connect strategy, purpose and behaviour across the organisation
• Build, coach and develop a high performing marketing team
Location: Dinteloord / hybrid
Reporting to: Business Director
Team: 3 FTE
You are an experienced B2B marketer who knows how to connect strategy to execution and make impact in a complex, international environment.
You bring
- Full professional proficiency in English
- Extensive experience in B2B marketing, preferably in food ingredients, food or agribusiness
- A strong track record in brand building and demand generation
- The ability to translate technical and complex propositions into clear market value
- Experience working closely with commercial, application and innovation teams
- Strong stakeholder management skills and the ability to influence at senior level
- A leadership style that connects, develops and brings clarity
- A strategic role with clear impact on growth and positioning
- The opportunity to drive the shift from ingredients to solutions
- A purpose-driven organisation where sustainability and innovation are central
- A role at the intersection of innovation, sustainability and commercial growth
Compensation
- An annual salary between €100,000 and €130,000, depending on experience
Skills Required
- Full professional proficiency in English
- Extensive experience in B2B marketing
- Experience in food ingredients, food or agribusiness
- Strong track record in brand building and demand generation
- Ability to translate technical and complex propositions into clear market value
- Experience working closely with commercial, application and innovation teams
- Strong stakeholder management skills and ability to influence at senior level
- Leadership style that connects, develops and brings clarity; team leadership experience
- Experience operating in a complex, international environment
What We Do
Royal Cosun is a leading international agricultural cooperative owned by approximately 8,100 sugar beet growers. With over 125 years of experience, they develop food, food ingredients, animal feed, bio-based products, and green energy. The company focuses on plant-based solutions for global societal challenges, emphasizing a sustainable and positive impact on the world.
