We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting in legal and finance).
This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market.
We’re looking for someone who has spent time earlier in their career doing outbound or SDR-style work and brings a strong understanding of what it takes to generate real sales conversations.
It’s a hands-on, early-stage marketing role where success is measured by clarity, momentum, and pipeline.What You’ll Do
What You’ll Do
- Partner Closely With Sales
- Work directly with AEs and founders to support pipeline creation
- Translate real sales conversations into sharper messaging and campaigns
- Build marketing that enables outbound, follow-ups, and deal progression
- Run Early GTM & Demand Experiments
- Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.)
- Test different ways to reach and engage buyers and double down on what works
- Own the learning loop: what resonates, what doesn’t, and why
- Own Positioning & Core Marketing Assets
- Help define and refine ICPs, use cases, and positioning
- Own website messaging, decks, one-pagers, case studies, and lightweight content
- Ensure sales always has clear, usable materials
- Build the Marketing Foundation
- Establish simple systems for tracking meetings, pipeline influence, and outcomes
- Create a repeatable marketing rhythm appropriate for a seed-stage company
- Support founder-led marketing and thought leadership where useful
Requirements
- 3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
- Experience working closely with sales in an early-stage or fast-growing environment
- Hands-on experience earlier in your career doing outbound sales or sales development, or working in a role tightly coupled to outbound motions (e.g. SDR/BDR).
- Comfort operating with ambiguity and building from scratch
- Strong communication and execution skills
- Bias toward action, testing, and learning
- Experience at a seed or Series A startup
- Familiarity with outbound sales motions
- Experience marketing to professional services (law, finance, consulting, etc.)
Benefits
- Early Marketing role with meaningful ownership
- Competitive base salary: $100,000 – $130,000
- Meaningful early-stage equity
- Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents
- In-person, fast-paced environment with a technical, ambitious, mission-driven team
Skills Required
- 3-6 years of experience in B2B marketing, GTM, or revenue-adjacent roles
- Experience working closely with sales in an early-stage or fast-growing environment
- Comfort operating with ambiguity and building from scratch
- Strong communication and execution skills
- Bias toward action, testing, and learning
- Experience at a seed or Series A startup
- Familiarity with outbound sales motions
- Experience marketing to professional services (law, finance, consulting, etc.)
What We Do
Caddi uses AI to revolutionize the way service professionals work. Say goodbye to non-billable hours and unnecessary overhead costs — Caddi empowers you to focus on what matters most, your clients.
