Product Marketing Lead

Hi 👋

We are Bïrch. Our product is a mighty toolbox for all the things creative and growth marketing teams do — content creation, collaboration, and ad campaigns, all in one place. We’ve been in the game for over 8 years, trusted by 800+ companies and more than 5,500 marketers. With billions in ad spend running through our platform, we’re not just keeping up, we’re one of Meta’s fastest-growing partners and officially backed by both Meta and Google. Recently, we rebranded from Revealbot to Bïrch, and we wrote about this transformation journey here.

Why do we need to hire a Product Marketing Lead? Well, our product communication and media have been living separate lives, and as a result, users and potential users don’t always see the full picture of what’s happening in the product. We need someone to take ownership of our product storytelling, bring clarity and structure, and build a strong go-to-market strategy. We already have the ideas and the talent to create great content, but we’re missing a showrunner — someone who can bring focus, keep projects on track, and turn creativity into real impact. A storyteller who puts meaning before metrics and unites all our messaging into one consistent voice.

We’re a remote-first team of ˜35 friends spread around the world with an HQ in Barcelona. We’ve built one successful product and now transitioning to a broader vision. We hire globally and love meeting offline: last two years we were in Barcelona, the year before in Istanbul. Here’s our team’s Instagram that can show you more of who we are. We are a spicy mix of different cultures and backgrounds.

• Experienced in leading marketing for international tech-forward products with a bold, creative brand voice, shaped product marketing, communications, or PR strategy end-to-end.
• Fluent in English, both written and spoken, ideally at a native or near-native level.
• You get our audience: e-commerce brands, marketing agencies, and app developers, and you know the people and places in the marketing world that can open new doors for us.
• You communicate with empathy — listening, processing, and shaping clear messaging that helps products make sense to real people, from landing pages to launch campaigns
• An aesthete with a moral compass, attentive to detail, who won’t choose solutions that may bring quick wins but feel morally or aesthetically wrong (like roulette mechanics or aggressive pop-ups).
• Thriving on trust and freedom — you work independently, start projects on your own, generate ideas, and own the results. You’re proactive, energetic, unafraid to take initiative, and an enabler who turns ideas into reality.

You’ll work closely with founders, designers, and product managers to shape how we talk about the product from strategy to execution.

In your first 3–6 months, you’ll turn new features like BïrchHub, Workspaces, and Studio into launch events on platforms such as Product Hunt and Reddit, run ad campaigns with solid unit economics and create a GTM strategy.

Main focus areas:

• Own our product marketing strategy from positioning to planning.
• Lead product and feature launches: messaging, naming, go-to-market.
• Bring audience insights into early product thinking, shaping ideas before they get intro production, participate in feature planning discussions.
• Collaborate on content — from landing pages to announcements to microcopy.
• Execute ideas that balance meaning with metrics, making creativity both inspiring and effective.
• Help evolve our website as a key channel for positioning and conversion.

• A role with influence. This is a rare chance to define messaging, positioning, and go-to-market from the ground up in a company that values brand and storytelling.
• A fascinating challenge. MarTech is often labeled “boring,” with rigid playbooks of what works and what doesn’t — here you’ll have the space to break that mold with bold, original approaches.
• Freedom to experiment. We’re open to unconventional mechanics, and without bureaucracy you’ll have the chance to try nearly the full palette of marketing tools.
• Trust and Autonomy. We trust you know how to do your work right; that’s why no one will tell you how to do your work properly; you will have ownership over your workday, choosing approaches and making decisions.
• We’re more than colleagues — we’re friends. Our culture is special. We genuinely like each other as people, create meaningful work, and enjoy spending time together.
• Competitive salary and various benefits:
• 🏖 38 days of paid time off annually to take enough time to rest and explore the world.
• ✈️ $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one.
• 🎓 $2000 annual Learn & Development budget to upskill yourself.
• 🫂 $2000 annual bonus for meeting with your team in Barcelona or another country
• ❤️ Full health insurance is provided through Alan or SafetyWing.
• 👶 Fully paid parental leave from 3 to 6 months, depending on your time with the company — plus up to 3 years of unpaid leave if you wish to extend your time at home.
• 🇪🇸 Company’s support in relocation to Barcelona if needed
• 💻 Laptop budget to buy the latest MacBook (or other powerful gear).
• 🌍 Regular team meet-ups and off-sites to work and have fun together.
• 🏠 You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona.
• 🖥️ Co-working budget if you need a break from your home office.

Let’s be honest — working with us isn’t all fun and pink unicorns (though it is a big part). Here are some potential challenges you’ll face:

• This is a hands-on generalist role. Even as Marketing Lead, you’ll be the one building processes from scratch and balancing strategic vision with day-to-day execution.
• Like any startup, there’s uncertainty. There’s no clear step-by-step playbook for success — you’ll need to chart that path. We already have pockets of success, but now we need someone to reimagine how we tell our story from scratch, invent and test new ways, and not be afraid of trial and error
• We need someone who leads, not follows. We're looking for someone to push us forward and guide our creative direction. There would be no traditional management structure or detailed briefs. You'll be making independent decisions and telling us what works and what doesn't. If you prefer more structured guidance and frequent check-ins, this role might not be the best match for your working style — and that’s okay.

If all of that is not an issue for you, we would be happy to receive your application 🫶