Marketing Lead

Reposted 14 Days Ago
New York City, NY
In-Office
80K-140K Annually
Mid level
Artificial Intelligence • eCommerce • Fashion • Retail • Software
The Role
The Marketing Lead will drive user growth and build community through social media engagement, content strategy, and experiments to amplify brand presence and organic growth.
Summary Generated by Built In
The Opportunity

We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces.

We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.

The Role

We're looking for a Marketing Lead to drive user growth and build community. This role is in-person from our office in NYC.

As Marketing Lead you will…

  • Work directly with our founders and creative director to hit growth goals while maintaining a consistent brand voice

  • Craft native engagement strategies across TikTok, Instagram, Twitter and nascent channels

  • Conduct measured experiments to determine which content formats, hooks are most effective to drive growth

  • Manage our social media presence and content strategy

  • Amplify UGC and organic product-led growth to build community

You're a great fit if you…

  • Are equal parts creative and analytical

  • Can effectively acquire users with minimal marketing spend

  • Are chronically online and speak both internet and fashion culture fluently

  • Excel at cultivating and growing engaged communities

  • Have experience conducting experiments with and managing content creators

  • Have expertise growing social media accounts to massive scale

Bonus if you…

  • Have experience marketing fashion brands or consumer tech products

  • Have experience with influencer marketing

Top Skills

Instagram
Organic Growth Strategies
Tiktok
Twitter
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The Company
13 Employees
Year Founded: 2024

What We Do

Doji is a fun new way to shop for fashion online - create your AI likeness, try on real products & shop your favorite looks.

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