The Role
Looking for a new adventure? You’ve come to the right place.
We're an Amsterdam-based team of 70+ (and counting) with 20+ nationalities amongst us! A varied bunch of “Citizens of The World” with a wide range of skills and hundreds of thousands of kilometers under our travel belts. And we have something important in common (other than our very well-worn passports): We want to change the way people travel.
And that's exactly what we're doing, with the travel app to plan, track, and relive trips in a smart and beautiful way.
Polarsteps has over 14 million users already, but, for us, this is just the beginning. We have big plans for the future, and so we need even more talented and enthusiastic people to help us on our journey.
Want to know more about us? Here you go.
Over the past 10 years, Polarsteps has grown massively through word-of-mouth, thanks to our product and tech department building a top-quality user experience for all our travelers world-wide.
The Growth & Marketing department is still a small team, but we’re doing big things. As the Marketing Lead , you'll be at the forefront of accelerating our key markets (FR,DE, US, UK, and others), focusing on non-scalable and scalable marketing tactics that accelerate the organic growth flywheel. You'll be both a strategic thinker and hands-on executor, capable of leading market expansion, while driving marketing experiments that identify new opportunities.
We’re looking for someone seriously talented, highly ambitious and probably pretty unusual. You’ll have an instinct for creative campaigns and marketing ideas that do a lot with a little - this role isn’t about managing ad agencies but using creativity and originality to get Polarsteps out in the world. And it’s a hands-on role; we’re keeping the team at Polarsteps lean and nimble in the longer term, so if leading big teams and managing people is important to you, this isn’t the role for you. It is the role for someone who is determined to make an impact as an individual contributor - and excited to be at the core of getting Polarsteps to 100m users and beyond.
This is for someone who thrives building from the ground up, loves the challenge of early-stage market dynamics, and brings a growth mindset with international focus.
Your itinerary:
What your journey at Polarsteps will look like day-to-day.
You will:
Co-create and execute marketing strategies with our Head of Growth, tailored to key markets, focusing on driving awareness and acceleration of our organic flywheel.
Be willing to own parts of the acquisition channels yourself: identify and prioritize new opportunities and scale our creative marketing efforts globally.
Developing and owning the tone of voice and style guides for our international markets, and adapting global campaigns to local nuances, working with our head of localization and editorial teams.
Lead the creation of marketing materials and content, oversee the planning, scheduling, and execution of marketing projects to ensure timely and successful delivery.
Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.
The equipment in your backpack:
What we’re hoping you’ll bring with you.
8+ years of digital marketing experience, with extensive knowledge of the app marketing ecosystem and media landscape.
Experience launching unique marketing campaigns you worked on yourself (rather than those outsourced to an agency)
Intuition for visual branding and copywriting
Experience growing consumer products in international markets, ideally digital
Creative thinking abilities to develop innovative campaigns and strategies that capture attention and resonate with our travel community.
Strong analytical skills - needed to make data-driven decisions, measure campaign performance, and acquire insights to optimize marketing strategies.
Drive, determination and ability to operate at serious speed
Outstanding people skills and stakeholder management
Based in Amsterdam or able to relocate immediately to Amsterdam, Netherlands
Added bonuses (but not required): if you speak other languages, have experience of working abroad, or have worked in a startup or scaleup environment
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The Company
What We Do
Polarsteps is helping millions of travelers across the globe to plan, track and relive their travels in a smart and beautiful way.
Crafted by a team of avid explorers with a passion for clever technology and design, our all-in-one travel app features a travel planner, a personalized digital map and, at the end of it all, can be used to turn memories into a hold-in-your-hand Travel Book.
Launched in 2015 and headquartered in Amsterdam, our fast-growing team is on a journey with a clear destination - to inspire and connect people through travel. Will you join us?
Polarsteps – Make your way in the world.
