The Role
Lead B2B marketing across brand, digital, content, demand generation, events, and industry engagement. Develop marketing plans and go-to-market campaigns, manage SEO, social, email, website, and content initiatives, generate qualified leads, support sales enablement, track campaign and pipeline metrics, manage agencies, and mentor junior staff. The role partners with Sales, Business Development, Product, leadership, and subject-matter experts to improve brand visibility, digital growth, and marketing ROI.
Summary Generated by Built In
Location: Whitefield, Bengaluru
Experience: 5–8 Years
Grade: 3
Employment Type: Full-Time
Industry: Technology / Cybersecurity
About the RoleWe are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.
The role requires a hands-on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.
- Develop and execute annual and quarterly marketing plans aligned with business objectives.
- Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
- Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
- Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
- Strengthen the company's brand positioning and market visibility.
- Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
- Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
- Develop go-to-market campaigns for products, services and new offerings.
- Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
- Manage external agencies, vendors and other marketing partners.
- Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
- Prepare regular marketing performance reports and recommend improvements based on data and insights.
- Mentor and guide junior marketing resources, as applicable.
RequirementsWhat We're Looking For
- Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
- 5–8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company.
- Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management.
- Experience in managing marketing campaigns from planning through execution and measurement.
- Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
- Experience working closely with Sales/Business Development teams.
- Excellent written and verbal communication skills.
- Strong project management, stakeholder management and execution skills.
- Ability to work independently, manage multiple priorities and take ownership of outcomes.
- Data-driven approach with a strong understanding of marketing metrics and ROI.
Success in this role will be measured through:
Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement
BenefitsWhy Join Us?
- Opportunity to build and shape the marketing function in a growing technology company.
- Work closely with senior leadership and cross-functional teams.
- Exposure to technology, cybersecurity and global markets.
- Opportunity to own initiatives end-to-end and make a measurable business impact.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- MBA or PGDM in Marketing
- 5-8 years of B2B marketing experience
- Experience in technology, SaaS, IT services, cybersecurity, or consulting
- Hands-on experience in digital marketing, demand generation, content marketing, and campaign management
- Experience managing marketing campaigns from planning through execution and measurement
- Strong understanding of B2B marketing funnels, lead qualification, and marketing analytics
- Experience working closely with Sales and Business Development teams
- Excellent written and verbal communication skills
- Strong project management, stakeholder management, and execution skills
- Ability to work independently, manage multiple priorities, and take ownership of outcomes
- Data-driven approach and understanding of marketing metrics and ROI
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The Company
What We Do
Crossbow Labs is a cyber security consulting company that assists organizations in securing computing, application builds, network architecture design, and IT controls deployment. It also focuses on identifying and managing cybersecurity risks and compliance requirements for organizations.
