Marketing Lead

Posted Yesterday
Be an Early Applicant
Hiring Remotely in New York, NY, USA
Remote or Hybrid
120K-140K Annually
Senior level
Digital Media • Marketing Tech • Mobile • News + Entertainment • Sales • Social Media
The Role
Lead Daisy’s full-funnel B2B marketing: define positioning and messaging, build content and video assets, enable sales with presentations and nurture sequences, run customer marketing to expand enterprise accounts, and manage HubSpot and marketing operations alongside PR and paid partners.
Summary Generated by Built In

About Daisy 
Daisy is a creator-powered distribution platform that helps brands get more out of their social content. We work with brands, record labels, and studios to amplify content through coordinated networks of real creators at scale. It is a new offering that is working – we are growing 3x year over year.

We’re VC-backed, fresh off our Seed round, and expanding our team to meet growing demand with a major focus on enterprise growth.

 

About the role
You'll be the first person at Daisy whose full-time job is marketing. That means you'll have real ownership over pretty much everything external facing: the website, the content, the sales story, the LinkedIn presence, the narrative we hand to press.

This hybrid role is based in NYC and you must be able to commute into our office in Manhattan on Tuesdays, Wednesdays, and Thursdays. You will report into the Chief Product Officer (also NYC based). If you are a jack of all marketing trades who wants an opportunity to define strategy and execute ambitious ideas with a team of curious and analytical thinkers, keep reading.

 

Responsibilities

  • Positioning & Messaging – Daisy is creating a new category, which means it takes a little bit of education to get buyers interested. We need help explaining what makes Daisy special and unique. Everyone always says “I can’t believe this didn’t already exist” so we need to tell everyone that it does.
  • Content Marketing – We have so many stories we want to tell. We are looking for someone to build a content engine that reaches the market in the right place and format. This could be video, long-form thought leadership, or snappy LinkedIn posts.
  • Sales Enablement – Sales is our primary lead generation tactic. We have a team of experienced sellers who get enterprise meetings with major brands. We need to capitalize on those moments with A+ presentations and leave behind content.
  • Lead Nurture – Build sequences and content flows that keep prospects warm. Owns the email and nurture layer between first touch and close.
  • Customer Marketing – Turn existing enterprise clients into larger ones. Build the programs and touchpoints that move accounts from pilot to $250K+.
  • Marketing Ops – Serve as the internal counterpart to our PR agency. Own HubSpot well enough to keep the pipeline organized and reporting clean.

 

What we are looking for

  • 5-10 years in a B2B marketing role across brand, content, and GTM strategy.
  • You’ve owned a marketing function before, or been one of very few marketers at a growing company and want full ownership
  • Strong writer. You can explain new ideas clearly and make them interesting.
  • Comfortable owning the whole funnel without needing a team beneath you yet.
  • Understands enterprise sales well enough to be a real partner to AEs. You've built sales materials that salespeople actually want to use.
  • Can direct and script video content. You don't need to shoot or edit, but you know how to take something from concept to a finished asset with a design partner.
  • A love for data and systems. You can build workflows, track pipeline, and set up reporting without needing a rev ops hire to do it for you.
  • Ambition. This role will grow significantly post-raise. The person who does it well will have the opportunity to build a team.
  • Collaborate with internal/external partners for paid marketing, PR, SDR lead generation, and creator marketing.

 

Compensation & Benefits 
Salary $120k - $140k. Base + Bonus + Equity. (possibility of up-leveling the role, depending on experience)

  • Health, dental, and vision benefits
  • 401k with company match (4%)
  • Stock options
  • Unlimited PTO and flexible remote work
  • The chance to help build the future of creator-powered marketing

 

Our Interview Process 
We want to lay it out so that you know what to expect.

  1. Screening call with recruiter
  2. Introductory call with the hiring manager (Co-Founder, CPO)
  3. In-depth interview + live case study to see how you think
  4. Final conversation with leadership

 

Why Daisy
Daisy has product-market fit and a client list that would make most startups envious. The stories and results land with the market, they just aren’t being told consistently. The person who takes this role will have genuine ownership over how Daisy is perceived in the market at the moment the category is being defined.

We're raising a Series A soon and want to be ready to accelerate.

Skills Required

  • 5-10 years in a B2B marketing role across brand, content, and GTM strategy.
  • Experience owning a marketing function or being one of very few marketers at a growing company and wanting full ownership.
  • Strong writing skills; able to explain new ideas clearly and engagingly.
  • Comfortable owning the whole marketing funnel without a team beneath you.
  • Deep understanding of enterprise sales and experience building sales materials AEs will use.
  • Ability to direct and script video content from concept to finished asset (shooting/editing not required).
  • Data- and systems-oriented: able to build workflows, track pipeline, and set up reporting independently.
  • Experience owning HubSpot and keeping pipeline and reporting organized.
  • Ability to collaborate with internal and external partners for paid marketing, PR, SDR lead generation, and creator marketing.
  • Ability to commute to Manhattan office Tuesdays, Wednesdays, and Thursdays (hybrid NYC role).
  • Ambition and readiness to grow the role into a team-building opportunity.
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
12 Employees

Similar Jobs

Wipfli Logo Wipfli

Senior Specialist, Lead Support & Marketing Data

Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Remote or Hybrid
United States
3000 Employees
66K-89K Annually

Dynatrace Logo Dynatrace

Operations Specialist

Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Big Data Analytics • Automation
Remote or Hybrid
United States
5600 Employees
116K-145K Annually

Samsara Logo Samsara

Marketing Operations Manager

Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Easy Apply
Remote or Hybrid
United States
4000 Employees
105K-159K Annually

LiveKit Logo LiveKit

Product Marketing Lead, Technical

Artificial Intelligence • Cloud • Information Technology • Software
Remote
United States
83 Employees
201K-255K Annually

Similar Companies Hiring

Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
Fairly Even Thumbnail
Hardware • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account