About Fasset
Fasset is a regulated stablecoin neobank scaling financial access across emerging markets, with Indonesia as one of our most strategic growth markets.
Role Overview
We are seeking a Marketing Lead to own all marketing activities in Indonesia. You will build and execute a localised marketing strategy that drives brand awareness, user acquisition, and community engagement across one of the world's most dynamic digital economies.
Responsibilities
• Develop and execute Indonesia's full-funnel marketing strategy (digital, community, influencer, PR, events).
• Manage and grow Fasset's brand presence across Indonesian social media platforms (Instagram, TikTok, X, Telegram).
• Lead influencer and KOL partnerships to drive authentic reach and user acquisition.
• Collaborate with the global Performance Marketing and CRM teams to localise campaigns.
• Plan and execute on-the-ground activations, sponsorships, and community events.
• Track and report on key marketing KPIs; continuously optimise spend and channel mix.
Requirements
• 4+ years of marketing experience with at least 2 years in a market-lead or senior marketing role.
• Deep understanding of the Indonesian digital marketing landscape and consumer behaviour.
• Experience with paid social, content marketing, influencer management, and events.
• Strong data literacy; able to work with analytics tools and dashboards.
• Native Bahasa Indonesia speaker with strong English proficiency.
Nice to Have
• Experience in fintech, crypto, or financial services marketing in Indonesia.
• Existing relationships with Indonesian crypto KOLs and media.
Skills Required
- 4+ years of marketing experience with at least 2 years in a market-lead or senior marketing role
- Deep understanding of the Indonesian digital marketing landscape and consumer behaviour
- Experience with paid social, content marketing, influencer management, and events
- Strong data literacy; able to work with analytics tools and dashboards
- Native Bahasa Indonesia speaker with strong English proficiency
- Experience in fintech, crypto, or financial services marketing in Indonesia
- Existing relationships with Indonesian crypto KOLs and media
What We Do
Redefine the way money works for you, with Fasset. Fasset lets you seamlessly and securely manage all of your digital and real-world financial assets - from wherever you are, in your currency of choice. We believe in democratizing access to global assets, and that everyone, everywhere should be able to use their hard-earned money to buy high-quality, globally-traded assets to build and preserve their wealth. Through Fasset, you can: ⚫ Invest in both digital as well as real-world assets like stocks, bonds, commodities and precious metals. ⚫ Tap into our trading platform and take advantage of a wide range of tokenized assets, including real-time market data. ⚫ Connect to a digital wallet that makes shopping and transferring funds user-friendly, with integrated payment solutions for easy conversion. ⚫ Transfer or receive funds securely and conveniently from wherever you are worldwide with the Fasset Connect Network. The security of our customers’ funds, data and earnings are our top priority. We are regulated by the Virtual Assets Regulatory Authority (VARA). No aspect of this platform is intended to provide, or should be interpreted as providing, any investment, tax, legal, financial, or other advice of any kind. The materials presented on this platform should not be considered a substitute for professional advice. If you decide to engage in transactions based on any material found on this platform, the decisions, transactions, and any consequences that arise are solely your responsibility. While other users may share investment advice or opinions, please be aware that such advice or opinions are merely conversational exchanges between individuals who may be anonymous or unidentifiable. Fasset explicitly does not provide investment advice directly, indirectly, implicitly, or in any manner whatsoever. It is recommended that you use any information obtained from this platform as a starting point for your own independent research.
