The Marketing Lead is responsible for the end-to-end marketing function across both brands, from strategy and content through to paid media execution and performance reporting. The two brands sit in different categories (stationery and drinkware) but share a common growth-stage marketing need: a single, capable owner who can build channels from the ground up and run them with minimal oversight. For Montigo specifically, the candidate will work in support with the global brand team and is expected to move quickly on social and cultural trends. Montigo was built on trend-led, fast-turnaround social content in its home market of Malaysia, and the local marketing approach should reflect that same speed and instinct.
KEY RESPONSIBILITIES
● Own and execute the marketing calendar for both MG Stationery and Montigo Drinkware, balancing category-specific needs (school cycles and back-to-school peaks for stationery; gifting, travel and lifestyle moments for drinkware).
● Build and manage both brands' social media presence from the ground up, including content planning, creation and posting.
● For Montigo, work closely with the global brand team to stay aligned on brand guidelines and campaign direction, while moving quickly to localise and capitalise on social and cultural trends as they happen.
● Plan and run paid media campaigns across Meta and Google Ads, managing budget allocation and reporting on performance.
● Develop and execute product launch campaigns, including the school bundle range for MG Stationery and new drinkware ranges for Montigo.
● Manage relationships with photographers, influencers and any celebrity or talent partnerships used for campaign shoots.
● Set up and manage WhatsApp Business and basic CRM/database marketing for customer communication.
● Work with product and buying teams to align marketing activity with stock availability, pricing and seasonal ranges.
● Track and report on marketing performance across both brands, using data to guide budget and content decisions.
● Manage day-to-day supplier relationships for print, packaging and point-of-sale marketing materials where required
Requirements
● 3+ years' experience in a marketing role, ideally spanning both brand/content and hands-on paid media execution.
● Demonstrated experience growing a brand and its social media accounts from scratch, with no existing following or content library to work from.
● Working knowledge of Meta Business Suite, Google Ads and Google Analytics.
● Proficient in Canva, able to produce on-brand social and campaign content independently without relying on a designer.
● Experience with email or WhatsApp marketing platforms such as Mailchimp, FunnelKit or WhatsApp Business.
● Strong project management skills, with comfort using collaborative tools such as Miro or FigJam.
● Retail or FMCG experience is an advantage, particularly across seasonal or gifting categories.
● Self-starter who is comfortable owning two distinct brands simultaneously and switching context between them.
Application Question(s):
- Salary expectation ?
- Any experience with Meta, Business Suite, Google Ads and Google Analytics ?
Experience:
- Marketing: 3 years (Required)
Skills Required
- At least 3 years of marketing experience
- Experience spanning brand or content marketing and hands-on paid media execution
- Experience growing a brand and social media accounts from scratch
- Working knowledge of Meta Business Suite, Google Ads, and Google Analytics
- Proficiency in Canva for independently producing on-brand social and campaign content
- Experience with email or WhatsApp marketing platforms, such as Mailchimp, FunnelKit, or WhatsApp Business
- Strong project management skills and familiarity with collaborative tools such as Miro or FigJam
- Retail or FMCG experience, particularly in seasonal or gifting categories
- Ability to independently manage two distinct brands and switch context between them
What We Do
FrontierCo is a market leader in retail, specializing in housing iconic international and local fashion brands through its world-class infrastructure. It has become home to a collection of South Africa's favourite brands, with a portfolio ranging from Apparel to Luggage, Footwear, Leather goods, and Eyewear.
