Marketing Lead Hematology - Israel

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

The Marketing Lead Hematology is the marketing strategic and operational leader in Israel, working across therapeutic areas (70% Hematology and 30% Solid tumor BeOne portfolio). Under the direction of the Business Unit Head Hematology the candidate is responsible for the strategic and operational implementation of product management activities for BeOne’s oncology portfolio in Israel

The Candidate will play a key role in ensuring patient access to BeOne products by developing and executing marketing strategies, working closely with the local teams, as well as the Regional New Markets Commercial team. The Marketing Lead Hematology is able to translate the international/New Markets Regional strategy into operational tactics and assets (marketing, promotional and disease awareness/education initiatives) to support the market to achieve targets.

The Candidate contributes to developing and implementing the go-to-market strategy and is strong;y contributing to achieving defined commercial targets being supported by defined resources and investment budgets.

Essential Functions of the job:
 

1. Brand/product management

• Plan and execute marketing activities and materials across BeOne’s brands, ensuring timely delivery and high quality.

• Support campaign implementation and ensure alignment with the global and national  brand messages.

• Manage budget, agencies, and timelines to ensure efficient project delivery.

• Ensure that brand positioning and messaging are consistently reflected across all materials and activities.

• Establish dashboards and reporting as well as brand plans

• Regular field visits and exchange with KOLs/ doctors

2. Material Development & Field Force Support

• Develop and update promotional materials, sales aids, slide decks, leave-behinds, and training content (and similar) for the field team.

• Collaborate closely with Sales, Medical, Market Access, Regulatory Affairs, Corporate Affairs, Controlling, Legal and Compliance to ensure all content is scientifically accurate and compliant with internal and external regulations.

• Collect and integrate feedback from the field force to continuously improve materials and customer interactions.
   

3. Go-to-market and omnichannel execution:

• Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders. This may require an adapted approach for each product/franchise area

• Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan

• Drive the coordination of the action plan taking into account advice from therapeutic area experts, and drive the operational deployment of the plan in alignment with the customer journey strategy

• Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys

• Ensure consistent, high-quality execution across channels, continuously optimizing based on performance data and customer feedback. Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients

• or regional decision-making bodies. Provide valuable input to the preparation of national and local tenders

Education and Experience required:

• Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)

• Extensive experience (min 7 years) in pharmaceutical marketing in Israel, preferably in hematology or oncology

• Proven track record in leading brands in competitive, access-restricted environments

• Strong strategic capability combined with hands-on execution excellence and operational discipline

• Demonstrated ability to influence without direct authority and to develop and maintain strong partnerships working in cross-functional team

• Highly analytical, with the ability to transform complex data and insights into clear decisions and actions

Other qualifications:

• Self-driven, highly motivated, solution-oriented and a positive attitude

• Exceptional communication and thought leadership

• Turns creative ideas into original solutions. Produces new or different approaches in current situations and enables creativity in others

• Other Qualifications:

  • Fluency in both verbal and written English

  • Proficiency in all MS-Office applications

Travel:

The Senior Product Manager is traveling regularly in the country to perform co-visits and see customers. Willingness to travel abroad (congresses and internal meetings), mainly in Europe

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.