At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.
Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.
High Standards. No Apologies.We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. Our team is deeply committed, often putting in 60+ hours a week –not because we’re told to, but because we’re invested. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier –this isn’t it.
The RoleWe are looking for a data-driven Marketing Lead to join our International Marketing team, leading Eight Sleep’s expansion in the Chinese market. This role will work closely with all company stakeholders and external partners to successfully lead the brand in China. This is a high-impact role within the organization, with the opportunity to oversee one of the highest potential revenue markets globally. You will report directly to our Director of International and Partnerships.
This role will be based in Hong Kong, Shanghai, Shenzhen or California.
How You'll Help us BuildLead Eight Sleep’s performance in China, owning commercial results and budget
Spearhead brand and messaging localization in China, creating local relevance based on global brand standards
Conduct market and competitor research, translating insights into actionable business strategies
Build and oversee an optimal Chinese marketing mix strategy, which includes paid media, key opinion leaders, in-platform e-commerce advertising, editorial and partnerships
Carefully analyze marketing and e-commerce performance, evaluate and interpret key performance indicators (KPIs), and work closely with internal and external stakeholders to continuously optimize initiatives for greater efficiency
Champion the local market insights, opportunities, learnings, and results to key leadership stakeholders
5+ years of proven track record leading B2C businesses in China
Wide knowledge of Chinese e-commerce and marketing ecosystem, including key growth levers across superstores and social channels
Strong analytical skills, processing and converting data into actionable insights
Highly effective written and verbal communication skills in English and Mandarin
A sense of urgency and organization, with the ability to work cross-functionality managing multiple resources with ease, keeping projects on track, and meeting deadlines without compromising quality
Excitement about the opportunity to build a fast-growing brand into an iconic company. A strong, proactive communicator with a can-do, positive attitude, and a strong desire to get things done.
An interest in the health and wellness space, particularly sleep
MBA or consulting experience is preferred
Innovation in a culture of excellence
Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.
Immediate responsibility and accelerated career growth
From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments and aim for high standards.
Collaboration with exceptional talent
Work alongside other bright minds like you: at Eight Sleep, exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.
Equitable compensation and continuous equity investment
We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.
Your own Pod - and other great benefits
Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us, you’ll get your own Pod, along with other benefits
At Eight Sleep we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our values by ensuring everyone feels they can flourish and grow. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Similar Jobs
What We Do
Eight is the first sleep fitness company. Eight leverages innovation, technology and personal biometrics to restore individuals to their peak energy levels each morning. Backed by leading Silicon Valley investors including Khosla Ventures and Y Combinator, it was named by Fast Company in 2018 as one of the Most Innovative Companies in Consumer Electronics.
