Description
Location: Position is Fully Remote.
Job Type: Internship (Unpaid)
Dates Needed: May, 2027 – End of August, 2027 (12 weeks)
Position Reports To: Director of Marketing
Who We Are: At Girl Scouts Carolinas Peaks to Piedmont, we build confidence and leadership and help girls across 40 counties in central and western North Carolina realize their full potential. Through our four program pillars — Life Skills, Entrepreneurship, Outdoors and STEM — girls develop a strong sense of self, positive values, a willingness to take on challenges, healthy relationships, and the skills to solve problems in their communities. Behind every badge earned and every experience delivered is a dedicated team committed to helping girls discover their strengths, grow courage and confidence, and make the world a better place.
The Opportunity
The Marketing Intern is responsible for specific marketing activities to expand the visibility and understanding of the Girl Scout mission and values. Her/his primary focus is utilizing social media to market Girl Scout program activities and membership opportunities. The Marketing Intern will focus on maximizing Girl Scouts relationship with our customers by tailoring social media and content and ads to target specific audiences. He/she will be involved in creating our messaging across our social media channels to engage existing members and bring on new ones.
Key Responsibilities
- Design Girl Scouts Carolinas Peaks to Piedmont (GSCP2P) social media materials, graphics and messaging that will educate as to the value of the Girl Scout Leadership Experience, benefits for girl members and the need for volunteers.
- Organize and moderate special social events, i.e. Facebook and Instagram Live.
- Film and produce videos for use on social media.
- Responsible for responding to incoming messages and comments on all social platforms.
- Help the team discover what content is performing best by creating reports for the team on performance metrics of social media posts and ads and adjust strategies to optimize outreach.
- Increase the number of followers / likes on our social media platforms by following and engaging with customers and prospects.
Requirements
What You Bring (Qualifications)
- Education: The ideal person for this role will be enrolled in or a recent graduate of a place of higher education (Sophomore or higher class) with a major in Marketing and/or Communications, Graphic Design or a closely related field
- Skills: Knowledge and utilization of various marketing campaigns and networks (flyers, radio, billboards, social media, etc.). Familiarity with Canva, Photoshop and InDesign platforms strongly preferred.
- Excellent problem solving and trouble-shooting skills.
- Ability to present to a variety of audiences with confidence and clarity.
- Demonstrated ability to communicate effectively and persuasively in person, by phone and in writing by e-mail with prospective members, parents/guardians, volunteers and colleagues.
- Proficient in social media technology, specifically Facebook, Instagram and TikTok.
- Hold a valid state-issued driver’s license, valid auto insurance, acceptable driving record and access to a vehicle.
Why Join Us?
- Resume-building experience in marketing and communications, relationship management and non-profit management.
- Opportunity to learn the operations of a long-standing non-profit and American Camp Association accredited resident camps.
- Constant collaboration with various departments and individuals on staff.
- Professional portfolio development.
- Class credit (if applicable).
Skills Required
- Currently enrolled in or recently graduated from a higher education program, sophomore level or above, preferably majoring in Marketing, Communications, Graphic Design, or a related field.
- Knowledge of and experience using marketing campaigns and networks such as flyers, radio, billboards, and social media.
- Excellent problem-solving and troubleshooting skills.
- Ability to present confidently and clearly to varied audiences.
- Effective verbal and written communication skills with prospective members, parents or guardians, volunteers, and colleagues.
- Proficiency with Facebook, Instagram, and TikTok.
- Valid state-issued driver's license, valid auto insurance, acceptable driving record, and access to a vehicle.
- Familiarity with Canva, Photoshop, and InDesign.
What We Do
Girl Scouts Carolinas Peaks to Piedmont is a regional Girl Scouts council serving 40 counties in central and western North Carolina. Formed through the 2009 merger of four legacy councils, it delivers Girl Scouting programs that build girls’ courage, confidence, and character and help them make the world a better place. The organization supports youth development through local offices, camps, volunteers, and community programming.
