Description
Location: Position is Fully Remote.
Job Type: Internship (Unpaid)
Dates Needed: May, 2027 – End of August, 2027 (12 weeks)
This is an unpaid internship
Position Reports To: Director of Marketing
Who We Are: At Girl Scouts Carolinas Peaks to Piedmont, we build confidence and leadership and help girls across 40 counties in central and western North Carolina realize their full potential. Through our four program pillars — Life Skills, Entrepreneurship, Outdoors and STEM — girls develop a strong sense of self, positive values, a willingness to take on challenges, healthy relationships, and the skills to solve problems in their communities. Behind every badge earned and every experience delivered is a dedicated team committed to helping girls discover their strengths, grow courage and confidence, and make the world a better place.
The Opportunity
The Marketing Intern is responsible for specific marketing activities to expand the visibility of our Circle C Equestrian Center and understanding of the Girl Scout mission and values. Her/his primary focus is utilizing social media to market Girl Scout program activities and equestrian opportunities. The Equestrian Marketing Intern will focus on designing and managing social media content to engage existing members and bring on new ones.
Key Responsibilities
- Conduct interviews and write press releases highlighting equestrian programs, benefits and achievements.
- Curate our equestrian photo and video library
- Design Circle C Equestrian Center and Girl Scouts Carolinas Peaks to Piedmont (GSCP2P) social media materials, graphics, videos and messaging that will educate various audiences on the value of the Girl Scout Leadership Experience and ways to get involved.
- Help the team discover what content is performing best by creating reports for the team on performance metrics of social media posts and ads and adjust strategies to optimize outreach.
Requirements
What You Bring (Qualifications)
- Education: The ideal person for this role will be enrolled in or a recent graduate of a place of higher education (Sophomore or higher class) with a major in Marketing and/or Communications, Graphic Design, Equestrian Studies or a closely related field
- Skills: Knowledge and utilization of various marketing campaigns and networks (flyers, radio, billboards, social media, etc.). Familiarity with Canva, Photoshop and InDesign platforms strongly preferred.
- Excellent problem solving and trouble-shooting skills.
- Ability to present to a variety of audiences with confidence and clarity.
- Demonstrated ability to communicate effectively and persuasively in person, by phone and in writing by e-mail with prospective members, parents/guardians, volunteers and colleagues.
- Proficient in social media technology, specifically Facebook, Instagram and TikTok.
- Hold a valid state-issued driver’s license, valid auto insurance, acceptable driving record and access to a vehicle.
Why Join Us?
- Resume-building experience in marketing and communications, relationship management and non-profit management.
- Opportunity to learn the operations of a long-standing non-profit and American Camp Association accredited resident camps.
- Constant collaboration with various departments and individuals on staff.
- Professional portfolio development.
- Class credit (if applicable).
Skills Required
- Currently enrolled in or recently graduated from higher education, sophomore level or above
- Major in Marketing, Communications, Graphic Design, Equestrian Studies, or a closely related field
- Knowledge and use of marketing campaigns and networks, including flyers, radio, billboards, and social media
- Familiarity with Canva, Photoshop, and InDesign
- Excellent problem-solving and troubleshooting skills
- Ability to present confidently and clearly to various audiences
- Effective persuasive communication in person, by phone, and in email
- Proficiency with Facebook, Instagram, and TikTok
- Valid state-issued driver's license, valid auto insurance, acceptable driving record, and access to a vehicle
What We Do
Girl Scouts Carolinas Peaks to Piedmont is a regional Girl Scouts council serving 40 counties in central and western North Carolina. Formed through the 2009 merger of four legacy councils, it delivers Girl Scouting programs that build girls’ courage, confidence, and character and help them make the world a better place. The organization supports youth development through local offices, camps, volunteers, and community programming.
