Marketing Intern - Summer 2026

Posted 2 Days Ago
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Madison, WI
In-Office
Internship
Other • Sports
The Role
Assist in developing and executing marketing content, conducting market research, analyzing campaign performance, and collaborating with teams to drive growth.
Summary Generated by Built In
Big companies don’t make great bikes. Great people do.

Pacific Cycle delivers some of the biggest names in outdoor recreation - Schwinn & Mongoose. Our culture is as fun and lively as the lifestyle brands we represent, where innovative ideas are welcome and customer satisfaction is a top priority. Now's the time to join the ride!

A continued commitment to and investment in our people, products, and consumers is the foundation of how we build our bright future. We offer a competitive total rewards package with generous time off, incredible product discounts, and a fun working environment!

We are connected by four core values that serve as the basis for a strong future.

  1. Passion to Perform: We focus on delivering results. With a winning spirit, we go the extra mile to ensure our consumers have an outstanding experience with every ride. 
  2. Care & Act Responsibly: Our colleagues, customers, partners, and plant matter to us; we strive to have a positive impact on our society and the environment.
  3. Trust to Act: We demonstrate responsibility by taking initiative, giving each day our best, and showing ownership of the work we do. 
  4. Make it Fun: We make work just as fun as riding by creating strong connections and celebrating our achievements together. 

 

Job Summary

We are seeking an enthusiastic and driven Marketing Intern to join our dynamic Marketing Team for the upcoming summer of 2026. This internship offers hands-on experience in both direct to consumer (DTC) and Retail marketing channels. The ideal candidate is creative, analytical, and eager to learn about the diverse strategies used to reach consumers through multiple channels. You will work closely with experienced marketing professionals and contribute to real projects that drive our company's growth. This role also provides a valuable opportunity to apply marketing knowledge gained in the classroom to real-world scenarios, bridging theory with practical experience.

Essential Job Responsibilities

 

  • Assist in the development and execution of DTC Monthly Content inclusive of Email, Social and Promotional Planning.
  • Conduct market research to identify trends, customer preferences, and competitor activities in both DTC and Retail sectors.
  • Analyze campaign performance data and prepare reports with actionable insights.
  • Collaborate with cross-functional teams such as sales, product development, and Creative.
  • Contribute ideas for new marketing initiatives aimed at customer acquisition and retention.

 

Qualifications


  • Currently pursuing a degree in Marketing, Business, Communications, or a related field.
  • Strong written and verbal communication skills.
  • Creative thinker with a passion for marketing and digital media.
  • Analytical mindset and attention to detail.
  • Ability to work independently (self-motivated) and as part of a team (ability to collaborate with larger team).
  • Familiarity with social media platforms and basic marketing tools (e.g., Google Analytics, Shopify) is a plus.
  • Organizational skills and ability to manage multiple tasks simultaneously.

Environmental Factors

  • A large percentage of work time is spent sitting. During events you may be on your feet for 5 or more hours. The noise level in the work area can be moderate. 

 

 

At Pacific Cycle we are dedicated to building an inclusive and authentic workplace, so if you're excited about this role but your past experiences don't align perfectly with every qualification on the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For additional information, please click here. 

To learn more about our privacy policy, please click here: Privacy Policy I Pacific Cycle (English)

An applicant's personal information will be shared in accordance with our privacy policy; by applying for a position, you are accepting the terms of our policy. 

 

Top Skills

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Shopify
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The Company
HQ: Madison, WI
225 Employees
Year Founded: 1977

What We Do

Pacific Cycle Inc., is a global leader in branded consumer products. Pacific Cycle designs, markets and distributes high quality bicycles and other recreational products around the world.

As the parent company of such legendary brands as Schwinn, Mongoose, and Kid Trax, Pacific Cycle delivers some of the biggest names in outdoor recreation. But it’s not just the names customers trust, it’s the look and feel of our products, our superior quality, and our outstanding customer service that help us bring these premium brands to the hands and feet of our customers.

Headquartered in Madison, Wisconsin, one of the top bicycle-friendly cities in the nation, Pacific Cycle has locations in Illinois, California, Georgia, Toronto, Canada and Shanghai, China. Our culture is as fun and lively as the lifestyle brands we represent where innovative ideas are welcomed and customer satisfaction is top priority.

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