Purpose of Position
- We are seeking a highly motivated and enthusiastic Marketing Intern to join our team and help scale our brand presence. In this role, you will execute impactful influencer marketing campaigns to generate high-converting creative assets for our digital advertising efforts. You'll play a key role in identifying and collaborating with Key Opinion Leaders (KOLs) and creators to showcase our premium phone cases, and you'll actively manage the production of compelling content to fuel our paid media channels.
Core Responsibilities
- Research and identify relevant KOLs and content creators who align with our brand values and have a proven ability to produce high-quality, engaging visual assets, especially short-form videos.
- Initiate contact, negotiate partnerships, and secure appropriate content usage rights (licensing) for our digital ad campaigns.
- Coordinate product seeding and manage the end-to-end content creation process, including briefing KOLs on ad-focused campaign goals, creative hooks, and brand messaging.
- Review and provide actionable feedback on KOL deliverables to ensure the content is optimized for paid social channels (e.g., Meta, TikTok) and meets brand consistency.
- Maintain a detailed tracker for KOL outreach, product delivery status, and asset collection progress.
- Collaborate closely with the performance marketing / user acquisition (UA) team to ensure the delivered content assets meet their testing and optimization needs.
- Organize and maintain an internal library of KOL content assets, alongside coordinating the collection of creative copy and translated materials for localized ad campaigns.
Requirement
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Prior internship experience in influencer marketing, social media, or performance marketing is a plus.
- Passionate about social media trends (especially TikTok, Instagram Reels, and YouTube Shorts) with a keen eye for engaging visual content and high-converting ad creatives.
- Excellent written and verbal communication skills in English; comfortable with proactive outreach and negotiating usage rights with KOLs.
- Highly organized, detail-oriented, and capable of managing multiple ongoing conversations and content pipelines simultaneously.
- Proactive, eager to learn, and able to take initiative in a fast-paced team environment.
Skills Required
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Excellent written and verbal communication skills in English.
- Comfort with proactive outreach and negotiating usage rights with KOLs.
- Strong organization and attention to detail, with the ability to manage multiple conversations and content pipelines.
- Proactive attitude, eagerness to learn, and ability to take initiative in a fast-paced environment.
- Prior internship experience in influencer marketing, social media, or performance marketing.
- Knowledge of social media trends, including TikTok, Instagram Reels, and YouTube Shorts.
- Ability to evaluate engaging visual content and high-converting ad creatives.
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
