Marketing Intelligence Manager

Raptive is hiring a Marketing Intelligence Manager to join the Marketing Operations team. Reporting directly to the SVP of Marketing Operations, you’ll play a critical role in optimizing the systems, data, and processes that power our internal go-to-market engine.

As a key member of the team, you will drive operational excellence across Sales and Marketing by enriching data, streamlining workflows, and enhancing pipeline visibility. Your efforts will reduce workflow friction, solve operational challenges, and accelerate growth for the business.

What you’ll be doing: 

• Manage day-to-day front-end Salesforce support for Sales and Marketing, including - but not limited to - lead routing & assignment, data loading, report creation
• Manage lead vetting operations, including a small group of contractors, ensuring that size and quality of pipeline is constantly growing
• Embed deeply with Sales and Marketing teams to understand their challenges, advocate for their needs, and proactively recommend improvements
• Partner with the Salesforce team to translate Sales and Marketing needs into operational business requirements
• Identify and implement data enrichment strategies that improve insights, lead scoring and prioritization, audience segmentation, personalization, and overall marketing effectiveness
• Define KPIs and build dashboard, create alerts and notifications to establish real-time visibility into the sales pipeline, funnel activity, and workflows
• Partner with the BI and Analytics teams to coalesce, synthesize and move data through our martech stack and company systems (Salesforce, Salesloft, Marketing Cloud, Slack, Snowflake, Zendesk, etc.)
• Develop and document scalable processes and create training to support adoption of data, tools and workflows
• Leverage AI technology to innovate and scale capabilities in Sales intelligence

The skills and experience you bring to the job:

• 3-5 years experience in a Sales Operations, Revenue Operations, or Marketing Operations role
• Expert in Salesforce - power user with at least a Salesforce Associate certification (more advanced SF certifications a plus)
• Strong understanding of marketing and sales pipelines, funnels, segmentation, and marketing campaigns
• Highly skilled in data transformation in Excel or BI tools (Sigma, Looker, Tableau, etc.)
• Experienced with automation and enrichment platforms; Zapier, Clay, Gong, ZoomInfo, BuiltWith, Apollo.io
• Excellent problem-solving skills; ability to connect the dots across data, business challenges, and operational outcomes
• Strong communication and cross-functional collaboration skills, able to effectively communicate and partner effectively across all levels
• Ability to learn the ins and outs of the business, retain information, and apply it
• Detail-oriented and process-minded, with the ability to create scalable workflows and documentation
• Comfortable working in a fast-paced environment, able to work with minimal supervision to initiate and complete tasks

About Raptive 

Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands.  We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.  

The base salary range for this position is $60,000-$80,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.

For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.

Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.