Marketing Intelligence Analyst

Job Title: Marketing Intelligence Analyst

We are seeking a Marketing Intelligence Analyst based in our Milton Office to join the Product Management team. This is a fully on-site role in our Milton, ON head office

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. 

Join us and make a difference!

Your future team:

The position reports directly to the Direct, Product Management & Strategy and has no direct reports. You will be working closely with the members of Marketing, Sales, Product Management, Technical, Operations, Supply Chain, & finance teams.

What you will be doing:

The Market Intelligence Analyst will be responsible for market research and intelligence; gathering, tracking and interpreting market information, reporting and supporting strategic initiatives across both Marketing and Sales organizations. You will support the evaluation of new business opportunities, partnerships, and markets to expand our North American footprint as well as ensure that the strategy process and strategic decisions are supported by insights and data.

• Support strategic decision-making by providing insights and inputs on opportunities and challenges.

• Run marketing intelligence operations including monthly reporting including market & competitive performance dashboards.

• Support strategy and strategic initiative presentations for internal executive audiences

• Market Analysis and Insight

  • Compile, monitor and analyse construction and insulation markets, and relevant economic data, news, developments and trends;

  • Generate insight and understand potential impact on ROCKWOOL market position

  • Set up and manage internal intelligence and knowledge sharing processes and reports

  • Keep track of competitors’ results, movements and news

  • Undertake ad-hoc analysis and research market size and position

• Assess and track insulation market size, with detailed segmentation and forecasts

• Determine Rockwool share in market segments and opportunities

• Manage internal MSA tool (NA) in conjunction with ROCKWOOL Group

• Work in conjunction with the Product Management Team to:

  • Provide information on key market sectors/segments to enable the product team to make strategic decisions based on market intelligence

  • Assist product rationalisation and analysis to determine whether existing products meet the needs of the target market sectors

• Support development and implementation of segment strategies through research and analysis supporting the Growth Strategy Manager, and Product Managers

• Co-ordinate primary research, liaising with internal stakeholders and external companies to commission, design and deliver research projects

• Liaise with other NA OPCOs (ie. Rockfon, Technical Insulation) where relevant.

• Support marketing and management team with analysis and presentations.

What you bring:

• Minimum 3-5 years’ experience working in market insights, finance or data-based consulting

• Business or Economics Degree (master’s degree an asset)

• Experience within the building materials or construction market

• Good organizational and analytical skills

• Good written and verbal communication skills and attention to detail

• Able to communicate complex subject matter in a clear and concise manner

• Experience with data visualization tools such as tableau or power bi

• Experienced and highly skilled proficiency in Microsoft Office applications

• Demonstrated problem-solving, critical thinking and trouble shooting skills

• Experience working with business systems: SAP is preferred

• Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment

What we offer:

• Competitive salary

• Comprehensive benefits package including Health, Dental, Vision, Massage Therapy & more

• Generous Paid Time Off (PTO) and Paid Holidays

• Retirement Pension Matching Program

• Work/Life Balance

• Life and Disability Programs

• Educational Assistance

• Top up plans for maternity and paternity leave

• Fitness Reimbursement

• Employee Assistance Program (EAP)

Who we are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions:

• Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work. 

• ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment. We encourage our employees to get involved and make a positive impact in the communities we serve. 

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.