Marketing Insights Analyst

DESCRIPTION:

The mission of the Blue Square Alliance Against Hate (BSA) is to win the hearts and minds of non-Jews and Jews through powerful positive messaging and partnerships, motivating and equipping them to be defenders of and upstanders for Jews. BSA focuses on spreading the Blue Square and associated programs to spur action by people of all backgrounds.

BSA operates as a world-class marketing organization, producing high-impact advertising, including Super Bowl advertisements, and dozens of weekly social media posts, digital ads, and campaigns. Our marketing efforts reach millions of Americans who are unengaged on the topic of antisemitism, using research, testing, and performance data to increase awareness, shift attitudes, and drive action to stand up to Jewish hate.

SUMMARY:

The Marketing Insights Analyst supports measurement, reporting, and insights across BSA’s marketing campaigns, partner programs, and related initiatives. This role focuses on analyzing marketing performance and program data, contributing to measurement plans and market research studies, and translating findings into clear, actionable insights that help teams optimize campaigns, evaluate program effectiveness, and improve overall impact. The Analyst unifies marketing performance, market research, and program data into a consistent view of impact; vets methodologies with external partners; and serves as a cross-functional thought partner aligning teams on success metrics, measurement plans, and actionable insights that guide decisions

This is a hands-on analytical role suited for someone with a strong foundation in marketing analytics who is ready to take ownership of key analyses while continuing to develop advanced modeling and strategic thinking. The analyst will collaborate closely with marketing, partner, and external teams to ensure data is accurate, insights are actionable, and reporting is consistent.

DUTIES AND RESPONSIBILITIES:

1. Analyze marketing and program performance across channels, including paid media, website activity, and social media engagement.
2. Support campaign measurement efforts, including tracking performance against KPIs and identifying trends, risks, and optimization opportunities.
3. Work with marketing, philanthropy, and partner teams, alongside third-party vendors, to help evaluate analytical methodologies and measurement frameworks under the guidance of senior team members or external partners.
4. Partner with marketing and program teams to provide data-driven insights that inform campaign optimization, audience strategy and program design.
5. Support the design, execution, and analysis of market research, including qualitative and quantitative surveys and experiments, to generate insights into target audiences and their response to BSA's campaigns and programs.
6. Prepare and deliver regular reporting (weekly/monthly) on campaign and program performance, ensuring accuracy and consistency across sources
7. Ensure data quality through validation, QA checks, and reconciliation across platforms and vendors.
8. Collaborate with external agencies and partners to gather data and support performance analysis.
9. Develop clear, concise presentations and executive-ready summaries that communicate key insights and recommendations to internal stakeholders.
10. Special projects and assignments as business dictates.

SUPERVISORY RESPONSIBILITIES:

• This position has no supervisory responsibilities.

SKILLS AND QUALIFICATIONS:

• Bachelor's degree, including coursework in statistics. Degree in quantitative or analytical discipline or related field preferred.
• 2-4 years of experience in a professional analytics, marketing analytics, or related role.
• Proficiency in SQL and Excel; experience with Python or R is a plus but not required.
• Familiarity with digital marketing channels (e.g., paid social, SEM) and common performance metrics.
• Experience working with analytics tools such as Google Analytics or similar platforms.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to interpret data and communicate insights clearly to non-technical audiences.
• Experience supporting experiments, A/B testing, or survey analysis is a plus.
• Comfortable working in a fast-paced, collaborative environment.
• Strong organizational skills and ability to manage multiple priorities.
• Must have attention to detail and focused concentration
• Must be able to make timely decisions in the context of the workflow
• Must possess strong organizational skills, ability to multi-task and responsiveness

PHYSICAL DEMANDS:

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT:

• Based in Foxboro, Massachusetts.
• Collaborative and communal workspace.
• Remote work is not available.

CERTIFICATES, LICENSES, REGISTRATIONS:

• None required.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.