Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations, providing input into the design. Key responsibilities include interacting extensively with managers and partners across the enterprise to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms and ensuring all systems support conform to business needs and specifications.
Role Description:
The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.
Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.
Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.
As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank’s recognized SME and expert in the specific area of pre campaign targeting analysis.
Key Activity Areas:
Project management
Data exploration
Population sizing
Data extraction
Design of experiment (DOE)
Legal review of data usage
Offline/online channel management.
Required Qualifications:
Basic understanding of relational database structures and principles
Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
Detail oriented
Excellent verbal and written communication skills
Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
Experience working in a fast-past environment and managing multiple priorities
Project management experience
Desired Qualifications:
Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
Experience working in the financial industry
Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives
Skills:
Attention to Detail
Collaboration
Project Management
Recording/Organizing Information
Technical Strategy Development
Data Collection and Entry
Decision Making
Oral Communications
Solution Delivery Process
Technical Documentation
Active Listening
Analytical Thinking
Business Process Analysis
Continuous Improvement
Data Quality Management
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)Hours Per Week:
40Pay Transparency details
US - MA - Waltham - 1025 Main St - 1025 Main St - Waltham (MA6536)Pay and benefits informationPay range$91,000.00 - $131,400.00 annualized salary, offers to be determined based on experience, education and skill set.Discretionary incentive eligibleThis role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.BenefitsThis role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.Skills Required
- High school diploma, GED, secondary school education, or equivalent
- Basic understanding of relational database structures and principles
- Basic exposure to or experience with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud, or other database access tools
- Ability to build and interpret business requirements documents and translate requirements into detailed targeting specifications
- Strong attention to detail
- Excellent verbal and written communication skills
- Ability to communicate complex issues to technical and non-technical audiences
- Ability to work in a fast-paced environment and manage multiple priorities
- Project management experience
- Knowledge of direct marketing campaign processes, including experiment design, campaign design, measurement, and tracking
- Experience working in the financial industry
- Willingness to challenge the status quo and lead peer capability-improvement initiatives
Bank of America Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bank of America and has not been reviewed or approved by Bank of America.
-
Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, virtual care via Teladoc, wellness programs, and specialized support for cancer and menopause. Wellness credits and an always‑on EAP with in‑person sessions add to the depth of care.
-
Parental & Family Support — New parents can access up to 26 weeks of leave, including 16 weeks fully paid for eligible teammates, alongside back‑up child and adult care. Family‑building resources and reimbursements (e.g., fertility, adoption, surrogacy) and a dedicated Life Event Services team extend support across life stages.
-
Equity Value & Accessibility — Broad‑based equity through the Sharing Success program, including $1B in stock to nearly all non‑executive employees in January 2026, is intended to foster an ownership mindset. Stock awards (including RSUs) are a recurring component that aligns employees’ interests with shareholders.
Bank of America Insights
What We Do
We make financial lives better for our clients and our communities through the power of every connection. Our employees are at the heart of this purpose, and are key to driving responsible growth. Every day, across the globe, our employees bring a commitment to our purpose and to driving responsible growth by living our values: deliver together, act responsibly, realize the power of our people and trust the team. A key aspect of driving responsible growth is doing so in a sustainable manner, a critical pillar of which is being a great place to work for our teammates.
Gallery
