What You'll Do:
Design eye-catching and conversion-focused creative assets for digital campaigns, including banner ads, paid social ads, and landing page visuals.
Design visuals for email marketing campaigns that enhance user acquisition, retention, and re-engagement strategies.
Design promotional materials around new offers and player discounts that support our marketing efforts.
Ensure consistency of brand messaging and design across all digital platforms.
Collaborate with the marketing team to understand campaign goals and develop creative solutions that align with performance targets.
Work closely with the marketing team to develop high-impact designs for customer retention and acquisition campaigns.
Track and analyze the performance of digital creatives to inform ongoing optimizations and improvements.
About You:
3+ years of experience in graphic design with a strong focus on digital marketing, social media, and email marketing.
Must have at least 2+ years of experience with motion graphics
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
Strong portfolio showcasing experience in designing for digital campaigns, social media, and email marketing.
Deep understanding of digital marketing best practices, including user acquisition and retention strategies.
Excellent collaboration and communication skills with a demonstrated ability to work with cross-functional teams.
Strong attention to detail and ability to handle multiple projects simultaneously while meeting deadlines.
Bonus Points:
- A passion for sports and experience designing for sports-related brands or campaigns!
Skills Required
- 3+ years of experience in graphic design with a strong focus on digital marketing, social media, and email marketing
- At least 2+ years of experience with motion graphics
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
- Strong portfolio showcasing experience in designing for digital campaigns, social media, and email marketing
- Deep understanding of digital marketing best practices, including user acquisition and retention strategies
- Excellent collaboration and communication skills with cross-functional teams
- Strong attention to detail and ability to handle multiple projects and meet deadlines
- Passion for sports and experience designing for sports-related brands or campaigns
What We Do
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024. Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
