Marketing Generalist

Marketing Generalist

We're searching for a Marketing Generalist to help build and scale the pipeline engine at FurtherAI. In this execution-heavy role, you'll work directly with our Marketing Lead and founders to drive qualified leads and revenue through paid campaigns, email nurture, content, events, and conversion optimization.

You'll bring strength in at least two demand gen specialties (e.g., paid social + email, SEO/GEO + analytics, landing pages + paid media) and pair it with strong generalist instincts. Your day may involve launching a campaign, analyzing funnel performance, writing nurture sequences, and optimizing a landing page — sometimes all in a single day.

If you're metrics-driven, thrive in fast-paced environments, and care as much about conversion rates as you do about copy, we'd love to meet you.

Why Join FurtherAI?

• Large ownership: Own the demand gen function and directly impact pipeline and revenue

• Fast growth: Help build the marketing engine from the ground up at a company backed by a16z and YC

• Full-funnel exposure: Gain hands-on experience across paid, organic, email, events, and analytics

• Mission-driven: Join us as we transform the insurance industry with AI

• Collaborative team: Work with people who value clarity, speed, and craftsmanship
  

What You’ll Do (Day-to-Day):
This is a true generalist position, blending creation, coordination, and execution:

Content & Social

• Create paid social strategy across LinkedIn and X

• Write long-form GEO/SEO and organic blogs, and GTM stories

• Capture and edit short-form videos (team spotlights, product demos, customer pieces)

Design & Creative Production

• Create decks and one-pagers

• Build marketing assets in Canva and Adobe Suite (bonus for Figma)

• Elevate brand consistency across all channels

Product & GTM Support

• Write launch copy, product explainers, and customer stories

• Develop assets for new features, events, and announcements

• Maintain and execute a monthly content and launch calendar

Website & Operations

• Maintain and roll out new updates in Webflow (case studies, product pages, landing pages)

• Manage content libraries and organize creative assets

• Track content performance and report weekly insights

• A/B testing landing pages and driving GEO content search visibility

Research & Competitive Insights

• Deliver weekly updates on competition and industry trends

• Identify content gaps and propose experiments for social, video, and GTM channels

Events & Production

• Support event preparation (signage, print materials, booth graphics, executive collateral)

• Coordinate content capture during events and repurpose for other channels
  

You’ll own the concept-to-publish cycle, touching every step of the marketing engine.

You Might Be a Good Fit If You:

• Have 2–3+ years of hands-on demand generation marketing experience at a startup (excluding internships)

• Bring depth in at least two marketing areas (e.g., paid social + design, SEO/GEO + Data Analytics, email + paid social)

• Are a clear, concise writer with strong attention to detail

• Possess a good design eye and quickly produce polished marketing materials

• Enjoy ambiguity and transforming loose ideas into crisp outputs

• Work quickly, communicate well, and value constructive feedback

• Are highly organized, reliable, and adept at juggling multiple projects

• Have experience using Canva and Adobe Suite

• Bonus: familiarity with Figma, Webflow, video editing, or HubSpot

• Super bonus: interest in AI or background in B2B SaaS/insurance (not required)

You can look forward to the following benefits:

• Fully covered, best-in-class health, dental, and vision benefits

• Competitive Compensation & meaningful stock options

• Unlimited PTO

• Outstanding in-office culture in the heart of San Francisco

• Lunch and dinner onsite

• Team events, such as happy hours and off-sites

• Commuter benefits

• Company 401(k)