Crossroads Automotive Group is looking for a Marketing Generalist to support our corporate marketing team and dealership operations. This is a dynamic, hands-on position for someone who is creative, organized, detail-oriented, and comfortable managing multiple marketing priorities. If you're a versatile marketing professional who enjoys a fast-paced environment and wearing many hats, we'd love to hear from you!
What You'll Do- Monitor dealership websites, digital inventory, pricing, promotions, and third-party listings such as Cars.com and AutoTrader.
- Maintain accurate website content, dealership information, staff photos, and other digital assets.
- Coordinate advertising approvals, claims, and compliance requirements.
- Manage advertising schedules and materials across radio, TV, print, digital, and other media partners.
- Assist the CMO with marketing copy, promotions, seasonal campaigns, scripts, and creative materials.
- Manage day-to-day social media content, engagement, messaging, and reviews across Facebook, Instagram, TikTok, YouTube, and other platforms.
- Help develop creative social content, videos, and campaigns.
- Monitor and manage online reputation across Google, DealerRater, Yelp, and other review platforms.
- Assist with dealership events, sponsorships, signage, promotional materials, and community initiatives.
- Maintain marketing files, calendars, Excel documents, promotional inventory, and POP materials for Sales, Service, and Parts.
- Ensure consistent branding, accurate information, and high-quality marketing across all channels.
- Marketing, advertising, communications, social media, or related experience preferred.
- Strong writing, proofreading, organizational, and communication skills.
- Creative, detail-oriented, and able to manage multiple projects and deadlines.
- Comfortable with Excel, social media, digital platforms, and content management tools.
- Automotive or dealership marketing experience is a plus.
Skills Required
- Marketing, advertising, communications, social media, or related experience
- Strong writing and proofreading skills
- Strong organizational and communication skills
- Ability to manage multiple projects and deadlines
- Comfort with Microsoft Excel, social media, digital platforms, and content management tools
- Automotive or dealership marketing experience
What We Do
Crossroads Automotive Group, Inc. is a family-owned automotive dealership group representing brands like Ford, Nissan, and CDJR across North Carolina and Virginia. Operating 20 dealership locations, they prioritize customer satisfaction and strive to be the 'Undisputed Price Leader' in the marketplace. Guided by Christian principles of care and compassion, they offer a wide selection of new and pre-owned vehicles to their customers.
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